Lynch brings 14 years of experience at Flutter International, having worked with brands such as Betfair and Paddy Power. Throughout his career, he has contributed to the development of game acquisition plans and analyses, sponsorship frameworks, international regulatory compliance projects, and process automation initiatives.
“These new leadership positions strengthen our technical and operational foundation, enabling Betnacional to continue standing out in an increasingly competitive and regulated market,” said João Studart, CEO of Flutter Brazil.
Meanwhile, Frederico Cunha, who has over four years of experience in the commercial areas of Betnacional and Betfair, takes on the challenge of leading the team responsible for structuring and developing Betnacional’s gaming vertical.
These new appointments reflect Betnacional’s strategy to consolidate its presence in both sports and casino products, ensuring expertise, innovation, and expansion capacity across key business areas.
Betnacional
Betnacional, a sports betting platform that is part of Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under SPA/MF Ordinance No. 2,092/24. Reinforcing its positioning as “the bet of Brazilians”, the brand has been heavily investing in celebrating national culture.
The company sponsors some of the country’s most prominent events and programs, including Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz Tour, and the traditional Carnaval de Salvador, among others.
Betnacional also features high-profile ambassadors such as Vini Jr., Nathanzinho, and the iconic sports commentator Galvão Bueno. Its strong presence in sports is evident through stadium activations and advertising placements across major championships via BRAX.
In addition, the company is the official sponsor of Futebol 2025 on Rede Globo, the main sponsor of Sport Club do Recife, and of the Rio Marathon 2025. Betnacional promotes the sustainable growth of Brazil’s betting industry and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute for Responsible Gaming (IBJR).
Source: GMB
