The adoption of these technologies aims to protect bettors and preserve the integrity of operations. Through predictive systems and behavioral analysis, Luck.bet can detect risk patterns and prevent fraudulent activities in real time, integrating Artificial Intelligence (AI) into a robust compliance model aligned with the guidelines of the Secretariat of Prizes and Betting (SPA).
“Investing in integrity technology is investing in the credibility of the industry. Our commitment is to ensure that every bet takes place in an ethical, transparent, and secure environment. AI and biometrics are our allies in identifying suspicious behaviors, reducing losses, and protecting players—reinforcing trust and strengthening the brand in the long run,” says Feliphe Almeida, CTO of Luck.bet.
The company has also established partnerships with sports integrity organizations to monitor competitions and ensure that all events follow fair play practices. This technological ecosystem is complemented by facial recognition mechanisms, two-step authentication, and continuous transaction monitoring, all aligned with the market’s new compliance standards.
“Although operational costs increase, fraud prevention and maintaining user trust deliver a clear and sustainable return. This movement is an investment that yields both measurable and intangible results—but equally important ones,” adds Feliphe.
With a user base increasingly aware and demanding about security, Luck.bet turns technology into value, combining innovation and ethics in every detail of the digital experience. The result is a platform that grows responsibly, investing not only in performance but also in credibility and long-term market strength.
Luck.bet
Founded in 2021 and headquartered in Cuiabá, Mato Grosso, Luck.bet is a Brazilian online betting company that stands out in the national scene. With a record of sponsorships for sports clubs and events—including Cuiabá EC, UFC’s LFA 209, and the Brazilian Footvolley Circuit—the platform features renowned ambassadors such as actor and driver Caio Castro, rapper PKFreestyle, and journalist Isa Pagliari.
Committed to Responsible Gaming, Luck.bet implements measures such as self-regulation, reality checks, and self-exclusion, in addition to promoting access to support organizations like Gambling Therapy and GambleAware, offering bettors specialized professional assistance through multiple communication channels. The company also follows all Federal Government guidelines to operate in full compliance with the new regulations that took effect in 2025.
Source: GMB
