SÁB 13 DE DICIEMBRE DE 2025 - 17:07hs.
Peru

Pragmatic Play expands live casino partnership with DoradoBet through Smart Studio deal

Pragmatic Play, a leading content supplier to the iGaming industry, has extended its existing partnership with DoradoBet through a new agreement to deliver Smart Studio content in Peru. This latest deal introduces the company’s customised live casino environments to the operator’s platform, offering a more immersive and brand-consistent experience for its players. The move highlights the commitment of both companies to innovation in the vibrant Peruvian market.

Smart Studio enables operators to create live casino content that showcases their visual identity and strategic positioning. Using intuitive branding tools and adaptable design options, the product helps increase player engagement through enhanced personalisation and local relevance.

The strengthened partnership allows DoradoBet to further differentiate its live casino offering, thereby improving its competitive position in the growing Latin American region.

Victor Arias, VP of LatAm at ARRISE powering Pragmatic Play, said: “Smart Studio continues to gain strong traction across Latin America, and this extension with DoradoBet reflects the increasing demand for customisable live casino environments.

The solution enables operators to deliver more engaging player experiences, while also enhancing brand visibility in competitive markets.”

Augusto Pflucker, CEO at DoradoBet Peru, added: “This new chapter in our partnership with Pragmatic Play supports our strategy to build a standout live casino experience in Peru.

Smart Studio gives us the tools to elevate our brand presence on the tables and deliver a more immersive product to our players.”

Pragmatic Play, remains a trusted partner for operators across Latin America, offering a diverse multi-product portfolio that includes slots, live casino, and virtual sports.

Pragmatic Play

Pragmatic Play is a leading multi-product software provider to the iGaming industry and is licensed and regulated by industry governing bodies such as the Gambling Commission of Great Britain (GCGB), the Gibraltar Gambling Commissioner, (GGC) and the Malta Gaming Authority (MGA)

The company’s award-winning portfolio of slots, live casino, bingo, virtual sports, sportsbook, and more is available through a single API integration in all major regulated markets, languages, and currencies.    

Headquartered in Gibraltar, Pragmatic Play is owned by a private group of investors led by Veridian (Gibraltar) Limited.

Source: GMB