Running across social media and national TV, the campaign reinforces the brand’s strategy of using entertainment as a bridge between sports and digital culture, engaging audiences through humor and spontaneity.
Rather than following traditional sponsorship scripts, Betnacional invests in storytelling that connects directly with social conversations, turning trends and memes into communication opportunities.
“Betnacional is rooted in sports but speaks to an audience deeply connected to culture and entertainment. This campaign shows how a brand can create value by joining conversations that are already happening. The pulse of social media is essential to our strategy,” said Henrique Mendonça, Head of Social Content, Influencers & PR.
With Vini Jr. as one of its main ambassadors since 2023, Betnacional continues to build its presence through campaigns that blend lightness, timing, and cultural relevance—key pillars of its communication strategy aimed at positioning the brand as a reference in sports entertainment in Brazil.
Betnacional
Betnacional, part of Flutter Brazil’s sports betting portfolio, has been authorized to operate fixed-odds betting in Brazil since January 2025, under SPA/MF Ordinance No. 2.092/24. Reinforcing its identity as “the bet of Brazilians,” the brand invests heavily in national culture, sponsoring major events and programs such as Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and Carnaval de Salvador, among others.
It also boasts top-tier ambassadors including Vini Jr., singer Nathanzinho, and iconic sports commentator Galvão Bueno. The brand maintains strong visibility in sports through BRAX-managed advertising in stadiums and championships. Additionally, Betnacional is the official sponsor of Futebol 2025 on Rede Globo, master sponsor of Sport Club do Recife, and the Rio Marathon 2025.
The company also promotes sustainable industry growth and reinforces its commitment to responsible gaming through a partnership with the Instituto Brasileiro de Jogo Responsável (IBJR).
Source: GMB
