Games involving major clubs such as Flamengo, Corinthians, Palmeiras, Santos, and São Paulo, transactions rose 55% in the pre-match period (one hour before the game). During matches, growth remained positive, between 25% and 30%.
For matches involving Sport and Bahia, the pre-game increase was more moderate at around 36%, while in-game transactions grew by 28%.
The study was based on thousands of transactions processed by Pay4Fun; however, it is not possible to link each transaction directly to a specific sporting event. Still, the data suggests that the timing and schedule of matches influence financial activity, indicating that sporting events directly affect user behavior on the platform.
The analysis also shows that weekends record the most intense peaks, with Sundays reaching the highest volumes. Post-match activity remains elevated, though still about 20% below the pre-game peak.
“User behavior shows that football is a national passion and directly influences financial activity in the betting sector. These findings reinforce how the sports calendar connects with bettors and help us better understand how fans engage during championships,” said Leonardo Baptista, CEO and Co-founder of Pay4Fun.
“Factors such as the tournament being played, the teams involved, match times, changing odds, and player participation all have a direct impact on financial transactions,” he added.
Pay4Fun
Founded in 2018, Pay4Fun is the first payment institution in the sports betting sector authorized by the Central Bank of Brazil. The company reached R$2.6 billion (US$482m) in financial transactions in 2022.
It was recognized as the Best Payment Method for Latin America at SAGSE 2022 and awarded Best Payment Method at the Brazilian iGaming Awards.
In 2023, Pay4Fun received the RA 1.000 seal from 'Reclame AQUI', ranked 3rd among the best financial service companies to work for (GPTW), and 2nd in the SBC Awards in Barcelona for Payment Innovation of the Year.
For more information, visit the company’s website or connect on Linkedin.
Source: GMB
