Naomi Barton, Portfolio Director at iGB Events, said the focus for 2026 reflects the industry’s evolving landscape. “Industry growth needs to come not just from established markets but also in the developing markets of tomorrow. The changing landscape for affiliates and affiliate programs means it’s more critical than ever to engage with the new expanding markets,” she confirmed.
“Working in partnership with the industry, we’re leveraging the unparalleled reach of the iGB Affiliate Barcelona brand to unlock the business opportunities that exist in the world’s newest and fastest-growing territories.”
“With representation from more than 119 countries expected in 2026, iGB Affiliate Barcelona represents the most cost-effective opportunity to engage with the global industry’s fastest-growing regions and make incredible connections at what is the world’s only dedicated iGaming affiliate showcase. It will feature a series of business-building initiatives and present market-entry strategies tailored to affiliates and operators seeking to establish a presence in new, high-growth regions.”
The 2026 edition, to take place next January 20 -21, will occupy 17,815 sqm, a 19 per cent increase on 2025 and nearly double the footprint of 2022 (9,153 sqm). The expansion—taking the event into Halls 8 and 8.1 at Fira Gran Via Barcelona—reflects unprecedented demand from new exhibitors and long-term partners alike.
Established industry leaders are scaling up their presence, while new entrants are seizing the opportunity to be part of what has become the iGaming affiliate sector’s most influential growth platform.
From emerging market insights and regulatory briefings to AI-driven marketing strategies iGB Affiliate Barcelona 2026 will deliver the intelligence, innovation and connections required to succeed in the global iGaming affiliate ecosystem.
Source: GMB
