The high level of competition and the race for customers in the 'Bets' industry, combined with the advance of regulation, have led operators to invest in greater professionalism and operational agility. In this context, it is essential to adopt technologies that enhance the customer experience, ensuring player protection, platform usability, and user loyalty.
Providing fast, secure, and intuitive services is particularly important in critical processes such as payments and withdrawals. The integration of instant transactions and automated financial management reduces friction and creates a smoother journey. In a market where every second can influence a user’s decision, response time and reliability become strategic differentiators.
That’s why creating solutions to meet this type of demand has been one of our main goals at Paag, including the development of a dedicated security tool — Paag Shield — designed to protect 'Bets' against fraud, financial risks, and regulatory non-compliance. The mechanism aims to provide comprehensive protection against threats, fully aligned with the requirements of the new Brazilian betting legislation.
At the same time, user experience must remain a top priority. Regulated platforms offer safety and transparency, but it’s crucial that verification and onboarding procedures do not become so burdensome that players abandon the process and migrate to unregulated operators, where no such protections exist.
The evolution of Brazil’s regulatory framework has also deeply influenced how operators structure their businesses — especially regarding data processing and user experience. Law No. 14,790/2023 and the rules established by the Secretaria de Prêmios e Apostas (SPA) are setting new industry standards, with clearer and stricter requirements on licensing, compliance, security, and transparency.
Today, any operator wishing to operate legally in Brazil must meet certain requirements — from identity verification (KYC) to anti–money laundering controls, all aligned with the General Data Protection Law (LGPD).
Ensuring compliance in this area requires caution and responsibility in data handling to guarantee information security. Furthermore, continuous transaction monitoring, alert systems, and compliance reporting have become essential tools — ensuring a harmonious process that does not interfere with the user experience.
This new reality demands that betting companies find a balance between operational efficiency and regulatory compliance. The trend points toward AI-driven and behavioral analysis–based solutions, enabling more precise control without compromising the player’s experience.
João Fraga
CEO of Paag
