In today’s competitive iGaming market, every operator has one clear mission: attract new players — and keep them. We’ve already covered the importance of retention — check out our previous article on the features that keep users coming back. But before you can retain someone, you need to attract them first.
In this article, we’ll explore the essential features modern iGaming platforms need to stand out and turn curious visitors into loyal fans.
1. Product variety: Sports betting, casino, and eSports
If you ran a restaurant, you wouldn’t serve only one dish, right? The same principle applies to iGaming platforms: operators that offer only one vertical have a limited acquisition pool. Those that offer multiple verticals, on the other hand, give new players more chances to find something they love — and then explore the rest of the platform.
Multiple verticals also bring the power of cross-selling, which is key. Multi-vertical players have 50% higher lifetime value (LTV) compared to single-vertical players. And it’s not just about acquisition: when players engage with multiple verticals, retention can increase by 40–60%, deposit frequency can more than double, and session duration can be up to 35% longer.
And you don’t need several providers to offer multiple verticals. While some suppliers patch together solutions from others — such as sports betting iFrames, which can deliver subpar player experiences — InPlaySoft builds, delivers, and maintains complete iGaming platform solutions for casino, sports betting, and eSports. That’s right: you can have it all in one place — with stability, scalability, and maximum customization.
2. The best casino games and sports betting markets
Product variety is the first step — product quality is the second. A broad offering of the best casino, eSports, and sports betting content is what turns traffic into registrations and registrations into deposits. But “the best” can look different depending on where you are, which is why market knowledge matters.
In Brazil, for example, InPlaySoft data shows that 63% of casino bets come from slots and 17% from racing games. When it comes to eSports, 90% of the activity in the country is related to Counter Strike. For sports betting, the top tournaments include the Brazilian Série A Championship, the UEFA Champions League, and Série B.
At InPlaySoft, we combine local insights with global-level resources that keep operators ahead wherever they play. You’ll get the fastest data feeds on the market through our partnership with Sportradar, and top-tier eSports content through our collaboration with Oddin.gg — ensuring your players always have the best experience, no matter where they are.
3. SEO/GEO and SSR: Organic attraction
We’re not saying paid traffic isn’t great — but organic traffic, especially from search engines, is what can scale your growth and make acquisition strategies more sustainable. And in iGaming, speed and crawlability are crucial.
According to research, SEO accounts for about 35% of all traffic to iGaming websites. With so much audience coming from organic sources, you can’t afford slow-loading pages — players have hundreds of options and can switch to a competitor in seconds if they’re dissatisfied.
That’s where SSR (server-side rendering) becomes strategic: it means your page loads fast and search engines can easily index your content. With InPlaySoft, your platform can add SEO to all pages and benefit from our built-in SSR. Your pages will load extremely fast and be indexed everywhere — so players never have to wait a second longer than they should.
4. A Flexible — and secure — registration process
Studies show that a poorly designed KYC/onboarding flow can reduce conversion rates by up to 40%. Considering that the average Customer Acquisition Cost (CAC) is at least US$200 per new registration — and, according to some sources, can range from US$280 to US$1,400 per new depositing player — operators simply can’t afford that kind of loss.
Operators must, however, comply with KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations in their target markets. The goal should be to build an onboarding flow that is as frictionless as possible while maintaining compliance.
That’s exactly what they get with InPlaySoft — we provide KYC and AML tools that make registration easy and secure for both players and operators.
5. Payment and reporting tools
After you’ve brought in traffic, offered the best games and tournaments to capture player attention, and created an easy signup process, one key step remains: deposits. That’s where payment and reporting tools make a difference in acquisition. Why? Because if a player experiences failed payments or long processing times, they’ll leave — and your acquisition cost will be wasted.
Industry data shows that, in digital commerce, roughly 1 in 10 transactions can fail or experience issues. While this is a general statistic, it’s a good indicator: in iGaming, failed payments mean lost deposits and lost players. That’s why your platform must offer seamless transactions, with features like support for local payment methods, e-wallets, and cards.
InPlaySoft: Acquire like a magnet
In the end, acquiring new players isn’t just about flashy ads or being lucky at the right time — it’s about having a platform that feels irresistible. One that loads fast, looks great, offers the best games and markets, and lets players deposit and start playing without friction.
That’s exactly what InPlaySoft was built for. With a single, flexible solution covering casino, sports betting, and eSports — plus high-level partnerships with Sportradar, Oddin.gg, and all major casino game providers — we ensure operators have everything they need to attract, engage, and keep players coming back.
Because when your platform runs flawlessly, looks impeccable, and delivers the most thrilling experiences in the market, you don’t have to chase players.
They’ll come to you.
Source: InPlaySoft
