GMB - Genius Sports brought an entire team to SBC Lisbon, with a private office here at the pavilion. What were your goals?
Guilherme Buso - SBC Lisbon is a very important event for us. We have our entire European team here, as well as our Latin American team. Lisbon is known for having a large Brazilian presence, not to mention that this is the first SBC Lisbon since regulation. Our expectations were fully met, with excellent conversations, presentations of our new technologies and products. Bringing together the European and Latin American markets only creates positive outcomes.
Was that the case?
Absolutely. This year, especially in Latin America, has been very important for us, particularly due to regulation in Brazil. The start was a bit slower, with all operators having many processes to comply with the government, but now we see a much stronger second half of the year.
In our case, we launched a revolutionary product earlier this year: BetVision, which integrates betting with streaming and competition data. That’s why we are still in a very important stage in Latin America, expanding our business both in Brazil and across the region from Mexico downward.
Speaking of Latin America, several markets are moving toward regulation. Peru and Chile are in this process, and Colombia is already more stabilized, being the pioneer in the region. How do you evaluate these processes, and who set the example — Colombia, which started first, or Brazil, which created a broader regulation with stricter requirements?
I think it’s a natural move for all countries to regulate and establish rules to be followed. Indeed, Brazil, due to its volume, size, and importance, carries significant weight in Latin America. But we also know that Mexico, Colombia, Argentina — with its more regional regulation — and Chile, moving toward stronger regulation, are all part of this natural trend in the region.
We have to analyze each case individually, situation by situation, and we try to stay informed about everything, always developing products that work for any market, while respecting the particularities of each region.
Obviously, innovation is the key word in iGaming. How do you evaluate this, and what can Genius Sports offer to keep innovating and evolving?
Innovation, in fact, is part of Genius’s DNA. We are always innovating. When no one was talking about in-play betting, Genius was already developing the best product on the market. And when the conversation shifted to engagement and retention, we introduced BetVision, the most immersive sports betting product in the world. Innovation is more than wanting to be innovative — it’s about having an innovative culture.
Genius Sports leads this movement within the industry. And soon, there will be new developments, bringing products and services that will truly make a difference for operators.
Many Genius Sports partners at the event, such as platform providers and even operators?
Without a doubt. We have B2Bs, platforms that are connected with us, and we also have operators, with whom we have direct agreements. So, in short: a very full agenda during all three days.
There are only a few months left until the end of the year. What are Genius Sports’ plans for Brazil and Latin America during this period and at the beginning of 2026?
Genius operates on three main pillars. First is what we’re doing today — building relationships with betting houses, operators, and platforms. Second is media and engagement, which we deliver both for operators and for clubs, leagues, federations, and brands. Our media services have grown significantly thanks to the technology we provide. And last but not least is our relationship with sports.
A few weeks ago, you were with us at the technology and integrity event we held in São Paulo, where we presented the semi-automated offside solution. Starting next year, it will be implemented in the Mexican League, providing our semi-automated offside system. And we are working with two more countries where we will soon announce this service, which brings innovation and revolutionizes sports and the sports world as a whole with technology and intelligence.
Source: Exclusive GMB
