“Brazil is a strategic market for SkillOnNet, and we believe that our partnership with Grey will be key to accelerating our growth and consolidating PlayUZU and BacanaPlay as increasingly relevant brands that connect closely with consumers,” says Décio Soares, Head of Marketing at SkillOnNet in Brazil.
“It is a great honor for Grey to earn the trust of SkillOnNet. Our commitment is to create ideas that make a difference and help build strong brands that engage with consumers in an authentic way. PlayUZU and BacanaPlay have enormous growth potential in Brazil, and we are excited to be part of this journey,” states Manir Fadel, CEO and CCO of Grey Brazil.
With this new partnership, Grey will join forces with Pipol, the media agency already working nationwide, expanding integration between strategy, creativity, and performance. This collaboration will strengthen SkillOnNet’s 360º communication in Brazil by combining media intelligence with high-impact creative ideas.
One of the agency’s first projects was the production and launch of BacanaPlay’s first official video for the Brazilian market. Décio Soares, Head of Marketing Brazil for the brand, celebrated the milestone: “A special landmark for the brand, created in partnership with Grey Brazil, which brought this idea to life in a creative and fun way.”
“BacanaPlay is already one of the leading brands in the sector in Portugal. Now we have the challenge (and the privilege!) of bringing this success to Brazil, with the same strength and relevance – always putting the player experience at the center,” he added.
SkillOnNet
SkillOnNet is one of the world’s leading digital entertainment operators, active in 17 international markets including the United Kingdom, Mexico, Spain, Sweden, and Germany. With a track record of innovation and consumer focus, the group offers online games—slots, live casino, roulette, bingo, crash games—recognized for transparency, safety, and a unique user experience.
In Brazil, SkillOnNet operates the PlayUZU and BacanaPlay brands, which stand out for their complete portfolio of games, intuitive experience, and strong commitment to responsible gaming.
Source: GMB
