With a fresh approach to free-to-air television, Game on Screen blends humor, games, and live interaction. On set, Viny showcases his versatility, switching between impressions, characters, and hosting dynamic segments with roulette, slots, and quizzes—always in direct contact with viewers.
“The show is light, fun, and accessible. We play, we interact, we improvise — and it’s all live. Unlike other game formats, which are usually rigid and niche, here we’re bringing the experience to a mass audience,” said Viny.
The attraction is the result of a partnership with Luck.bet, a Brazilian sports betting company that believed in the format and helped bring it to life. Since the earliest tests, Viny worked side by side with director Rafael Blecher, formerly at MTV, shaping the details that made the show more dynamic.
“Luck.bet was bold and visionary in investing in this model. Nobody had done it before on free-to-air TV,” Viny emphasized.
“This partnership allows us to deliver the atmosphere of a modern casino to Brazilian audiences — with quality entertainment, excitement, and, above all, responsibility. Luck.bet is recognized as a leading brand in betting in Brazil, and this project strengthens that positioning in several ways,” added Vitor Paulin, Chief Marketing Growth Officer (CMGO) at Luck.bet.
According to Paulin, the deal with RedeTV! is part of the company’s bold expansion plan in Brazil, and Viny’s charisma and talent play a key role in its success.
The future of the program promises even more interactivity. In addition to the current formats, the show will soon begin distributing prizes, bonuses, and raffles to viewers, while also adding commentary on trending topics such as football.
“We’re the ‘crazy night owls.’ Anything can happen—and this is just the beginning,” Viny concluded.
Source: GMB
