Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium eSports betting coverage.
The package includes a comprehensive Odds Feed, Risk Management, Bet Builder, and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats), and a Multi Widget that unites all these tools within one screen.
The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.
With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends, and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.
“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions," commented Hendrik Ahuna, Director of Sportsbook at Entain NCE.
DATA.BET
DATA.BET is a trusted sportsbook solution supplier that redefines industry standards with advanced technology across sports, esports, and virtual competitions.
The comprehensive portfolio includes Odds Feed, Risk Management, and Single Page Application (iFrame).
Established in 2017, DATA.BET delivers reliable technology, providing licensed content, minimal bet delays (down to 1 second), and AI-powered Odds Feed backed by 24/7 in-house expert traders.
With extensive coverage spanning 100+ disciplines, 100k+ monthly events, and 3,000+ markets supported by official data. DATA.BET combines technical expertise and reliability to maximize engagement and profitability.
Entain NCE
Entain is a leading global sports betting, gaming, and interactive entertainment group, operating across more than 30 regulated or regulating markets.
The Group owns a portfolio of established brands including bwin, Coral, Ladbrokes, Sportingbet, PartyPoker, and BetMGM (via a joint venture with MGM Resorts International).
Entain NCE (North and Central Europe) is a multi-brand iGaming company with 850+ people situated in offices across Riga (headquarters), Tallinn, Vilnius, Amsterdam, Malta, Berlin, Vienna and Helsinki.
Source: GMB
