“Prizes representing a percentage exceeding 90% of its revenue are the reality of the regulated gaming industry in Brazil, which in addition contributes significantly to the sponsorship of sports entities, large tax collections and high investment in advertising. I am convinced that studies that reflect the sector’s reality are indispensable for society to have the correct perception of this industry, which has already contributed in a relevant way to the country’s development,” analyses Marcos Sabiá, CEO of Galerabet.
“The results pointed out by the research reveal that we are building a robust sector, transparent and increasingly integrated into the Brazilian economy. At BETesporte, we have observed this evolution closely, and the high prize-return rate reinforces the legitimacy of sports betting as a form of entertainment that is regulated, safe and guided by best practices,” adds Vinicius Nogueira, CEO of BETesporte.
To find out the significance of 'Bets' within Pix transactions, the study crossed the online betting data published by the Ministry of Finance and the volume transacted via Pix. Taking into account Pix transactions between persons and companies during the first half of 2025, the research identified that 15.3% of the volume transacted from persons to companies was destined for online betting houses, while the prizes paid by the 'Bets' represented 13.5% of the amount transacted from companies to persons.
It is possible to say that the analysis of Pix transactions faithfully represents the betting market panorama, according to another previous study by the consultancy, which found that all the amount effectively transacted in online bets is done via Pix. Supporting this perspective is João Fraga, CEO of the techfin Paag, a payments facilitator providing technological solutions for the regulated betting market.
“From the start, Pix has been by far the most used payment method on sports-betting platforms. Even when other methods such as credit cards were not yet prohibited, the amount transacted via Pix was already over 95%. This is because Pix provides security and traceability for the transaction, in addition to standing out for being instant and easy.”
Despite the finding that most deposits return to bettors in the form of prizes, this factor does not indicate high chances of winning in bets. The digital influencer Daniel Fortune, a Responsible Gaming specialist who seeks to educate and raise awareness among players through content published on his social media, explains the scenario and emphasises the importance of treating 'Bets' as entertainment and not as a way to get rich.
“The figure that 93% of deposits return in the form of prizes is, in practice, the proof of the so-called RTP (Return to Player)—which is the percentage of the amount wagered that returns to the player as prizes. But it is essential to understand that this does not mean, for example, that a player’s probability of winning a bet is 93%. On the contrary: the chances of winning are low and the majority of bettors lose more than they win in the long term. For that reason, it is important to reinforce that betting is not an investment, but entertainment, and must always be done with limits and responsibility.”
Source: GMB
