All of this is made possible by a system developed and integrated with cutting-edge technology, creating a simple process to provide women with free preventive exams and streamline the care process against the disease.
Thus, after a brief phone call to one of the project’s partner clinics, patients receive a quick and convenient appointment date.
The initiative, which took place throughout October, offered 100 free exams and 50 mammograms to women over 40, demonstrating how the company breaks down barriers and makes social actions more accessible.
It’s worth noting that the campaign continues year-round, with appointments filled as women contact the medical centers involved in the social initiative.
Social actions that transform the world
In addition to the success of the “We are with you” campaign, the Meridianbet Foundation stands out for its direct commitment to social responsibility initiatives across different sectors.
In 2024 alone, the organization planned around 293 projects in the countries where it operates — an increase compared to 257 in 2022. Among them, the following highlights stand out:
* 5,027 hours of employee community engagement;
* Over 18,000 direct and indirect beneficiaries;
* Donations aimed at improving infrastructure in local communities.
The company is also a participant in the UN Global Compact, aligning its programs with the goals of improving access to education, reducing inequalities, and promoting sustainable consumption.
Notable initiatives in 2025
In its most recent corporate social responsibility report, the Meridianbet Foundation stood out for leading volunteer campaigns and demonstrating genuine concern for its real-world impact.
From supporting local health initiatives to raising awareness about responsible gaming, the organization’s CSR activities are designed to contribute to a sustainable future.
Among the initiatives implemented this year, “Scan. Help.” was the most successful — using QR codes to raise funds for essential maternity equipment in Serbia.
The company also gained recognition for supporting women’s football and for its global relief efforts to help those who lost their homes during the floods in Rio Grande do Sul, Brazil.
To celebrate last year’s International Women’s Day, the organization supported female entrepreneurs across three continents, helping empower and equip them with essential tools and resources to strengthen their businesses.
In Peru, the Meridianbet Foundation donated more than 50 gifts to mothers at the Jesús Maria y José Home, a social support center assisting cancer patients living in poverty and their caregivers.
For 2025, the company’s plan includes expanding its health initiatives and environmental programs, focusing on regions where it has recently launched new operations. Meridianbet is also seeking partnerships with major NGOs to scale successful local projects.
This is the model Meridianbet has developed to advance its initiatives: create once, replicate everywhere, and let the numbers prove their effectiveness.
If you’re interested in more updates, visit the Group’s Investor Relations page or follow GMGI and Meridianbet on social media.
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Source: GMB
