The observed growth signals not only the strength of the category but also the public’s growing interest in new markets within the sports universe.
Start Bet’s move coincided with the brand’s debut during sports programming breaks on Globo’s weekend broadcasts, increasing its exposure and strengthening its national positioning.
“Women’s football has been gaining more and more space and relevance, and it was only natural for Start Bet to follow this movement. The public’s response was immediate and very positive," said Diego Bittencourt, CMO of Start Bet
"In a short time, we saw a significant jump in engagement on our platform, and this growth shows that investing in different sports, with responsibility, is a strategy that benefits both the industry and the sport. Women’s football is here to stay, and we are proud to be part of this evolution."
Based in Belo Horizonte (MG), Start Bet continues its fast-paced expansion, investing in strategic sports sponsorships, partnerships with influencers, and an approach based on responsibility, simplicity, innovation, and closeness to the public.
Source: GMB
