During the event, Optimove will showcase how Positionless Marketing helps professionals become more independent, agile, and capable of creating, orchestrating, and optimizing marketing campaigns at scale.
This concept will be present throughout the company's programming at the event: from platform demonstrations to gamification experiences, including strategic conversations about the future of the industry.
The company will have two booths at G2E. At #2630, visitors will be able to explore the company's platform, which combines Data Power, Creative Power, and Optimization Power, empowering marketers to go beyond fixed roles and execute any task quickly and efficiently.
At #2833, Optimove will present its integrated no-code gamification solution, Adact, through interactive experiences that demonstrate how gamified campaigns are becoming a trend in iGaming.
The agenda also includes the private "Finding the Sweeps-Spot" breakfast on October 7th, bringing together industry experts to discuss the sustainable growth of the social sweepstakes market. Topics on the agenda will include the regulatory landscape, reducing reliance on affiliates, and the role of CRM as a foundation for long-term retention.
"We're excited to be participating in G2E for the seventh time, an event that's always a staple on our calendar. In addition to showcasing our Positionless Marketing platform and our gamification work, we want to take this opportunity to engage with other industry leaders and discuss the trends that will shape the future of iGaming," says Felipe Nadalini, Senior Account Executive at Optimove in Brazil.
Source: GMB
