GMB – What were Cactus’s highlights at SBC Lisbon, and what objectives brought you to the Portuguese capital?
Tiago Silva – We came to Lisbon to showcase technology, security, and conversion — our motto at Cactus. We have many tools evolving within our platform, and we took the opportunity to announce that exciting surprises are coming by the end of this year and early next year. There’s a lot in the pipeline.
The iGaming sector is always eager for innovation. Is Cactus ready for that?
Our team is always prepared to bring new things and improve what already exists. We have a product development team and a research division constantly analyzing not only competition within iGaming but also other industries. We study how best practices and technological advancements from elsewhere can be adapted into Cactus to deliver more quality to online casino and sports betting players — and more return for our operators.
What role does artificial intelligence play in Cactus’s developments?
Today, artificial intelligence is no longer a novelty — it’s a must. If you don’t have it in your business or tech platform, you fall behind. At Cactus, we use AI extensively to understand player behavior, website traffic, and also for security — predicting fraud and identifying potential manipulations in the system to prevent them. The goal is always to provide our operators with safety and higher conversion rates.
How does Cactus integrate with new partners and operators? How do you attract and impress new clients?
We have a dedicated team that focuses exclusively on strategic partnerships. When suppliers approach Cactus, we first carry out due diligence and handle all legal matters. Then comes the technological integration phase, with a specialized team divided into areas such as game providers, KYC, payments, and other platform tools, until we reach the full integration stage.
The great thing about Cactus is that you don’t just integrate with an operator — you integrate into the entire Cactus ecosystem, gaining access to a range of suppliers, products, and services to adopt as you wish.
Is offering a complete solution increasingly essential?
Absolutely — especially an agnostic one. We don’t have “preferred” or “forbidden” suppliers. On the contrary, we’re always seeking new options to bring what matters most to our operators: quality, competitive pricing, conversion, security, and the best available technology.
Since January, the Brazilian market has been regulated. How do you assess this adaptation and consolidation period?
I see it as a necessary phase for the market to mature. I still foresee many developments next year, especially regarding game providers — a key topic in the regulated environment. Operators themselves are becoming more professional and building stronger teams. Many people from other industries are joining iGaming to strengthen the leadership of Brazil’s major operators. Consolidation will come, as it does in any market. But to be among the top players — sitting at the big table — you need the best technology. And the best technology today is Cactus.
How do you plan to deliver that top technology, as you said, to other Latin American markets?
We’re strategically expanding into three more regulated Latin American countries. We’ve also begun our expansion into Africa, where our licensing and company setup are already well advanced. Now we’re preparing to go live with the platform and begin local developments. In Europe, we’re also stepping into a new country. A lot of work awaits us at the end of this year and even more next year — but, thankfully, always with a strong focus on delivering the best for our clients.
When facing a highly robust and strict regulation like Brazil’s, does it make operating in other countries easier?
It does — and for us, it’s quite natural. Since its inception, Cactus has been designed to operate in regulated markets. We looked at international markets and “tropicalized” our product for Brazil while awaiting regulation. When it arrived, we made the necessary adjustments. The platform was already built and architected for regulated operations. So, when we enter another regulated market, we follow the same model: localizing the product and fine-tuning the platform to meet each country’s requirements.
Are Cactus’s clients fully satisfied with the product you’ve developed?
They are. Of course, as with any technology or product, there’s always room for improvement, and Cactus is extremely open to listening to its clients’ needs. For us, it’s not just about having a great product — it must also be great for our clients. Many tech solutions are built from the provider’s perspective, but at Cactus, we make a point of thinking differently: we sit at the operator’s table to understand their challenges, needs, and potential future obstacles. We aim to anticipate and work proactively to ensure their success.
While also focusing on the front-end and the end user’s experience?
Absolutely. Conversion is always at the forefront of our strategy — to deliver a fast, modern website that offers users a differentiated experience. Today, as in the unregulated market, there are hundreds of options for players. So, the real differentiation lies in user experience and the technology behind the platform — and I can assure you that in Brazil, we are the top specialists in that field.
Source: Exclusive GMB
