The initiative reinforces Betnacional’s commitment to supporting sports development and promoting new forms of audience engagement. CazéTV will be the only Brazilian channel to broadcast the entire tournament, offering multiplatform coverage and interactive content designed to enhance fans’ experience and increase digital engagement around football.
“CazéTV represents a revolution in the way people experience sports, with a format that brings the audience closer and celebrates the authenticity of live broadcasts. Innovation and leadership are core pillars for Betnacional, so we are very pleased to seal this partnership with CazéTV,” said Alvaro Garcia, CMO of Flutter Brazil.
CazéTV and YouTube have recently completed the sale of all sponsorship quotas for the 2026 FIFA World Cup™, surpassing market expectations. The commercial success underscores the strength of the digital broadcast model, which blends innovation, interactivity, and a new dynamic in the relationship between brands and audiences.
In 2025, CazéTV reached 5.6 million concurrent views during the Flamengo vs. Chelsea match at the FIFA Club World Cup — the channel’s second-largest audience ever — and still holds the record with 6.9 million connected devices during Brazil vs. Croatia at the 2022 World Cup.
The channel also has extensive experience broadcasting major sporting events, including the 2022 FIFA World Cup, 2023 Women’s World Cup, UEFA Euro 2024, and the Paris Olympic Games, as well as the Paulistão and Brasileirão championships.
With its sponsorship of the 2026 World Cup, Betnacional reaffirms its leadership in the digital sports transformation and strengthens its presence in the main competitions and initiatives that celebrate Brazilian sports culture.
Betnacional
Betnacional, a sports betting platform that is part of Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under Ordinance SPA/MF No. 2,092/24. Reinforcing its position as “the bet of Brazilians,” the brand has been investing heavily in celebrating Brazilian culture.
It sponsors some of the country’s most iconic events and shows, such as Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz Tour, and the traditional Carnaval de Salvador, among others.
Betnacional also features high-profile ambassadors, including football star Vini Jr., singer Nathanzinho, and legendary sports commentator Galvão Bueno. The brand’s presence is prominent across sports venues, with strong in-stadium visibility and advertising placements across multiple championships through BRAX.
Additionally, Betnacional is the official sponsor of Futebol 2025 on Rede Globo, master sponsor of Sport Club do Recife and the Rio Marathon 2025. The brand promotes sustainable growth in Brazil’s betting industry and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute of Responsible Gaming (IBJR).
Source: GMB
