With this move, the group reaffirms its commitment to governance, transparency, and efficiency, promoting the sustainable growth of its operations.
The group’s first brand, MC Games, has already established itself as a market reference. In just two years, the company has achieved remarkable milestones — building a solid and loyal player base, running the most visited betting blog in Brazil, and becoming the first ‘Bet’ to earn YouTube’s 100K subscriber plaque.
Building on this success, the launch of PlayBet marks a strategic step toward strengthening the group’s presence. The new brand aims to expand C3B Gaming’s footprint across Brazil’s Northeast and Southeast regions, which are emerging as the most promising iGaming hubs in the country.
“The launch of PlayBet represents much more than the expansion of the group. It symbolizes the consolidation of the work started with MC Games, which became a reference in the industry and paved the way for new achievements,” said Carlos Silva, President of C3B Gaming Group.
“With this second brand, we reinforce our commitment to delivering innovative experiences for Brazilian players and to expanding our presence — especially in the Northeast — further strengthening the group’s overall operation.”
PlayBet emerges to complement the well-established MC Games ecosystem, bringing innovation, stronger engagement with players, and broader entertainment opportunities for bettors.
Source: GMB
