Featuring the number 45 on the back — a reference to the age when men should start discussing prostate cancer screening with their doctors — the jerseys were autographed by the players and are now available for online bidding.
In this campaign conceived and created by Lean Agency, al proceeds will be fully donated to a charitable institution, reinforcing Betnacional’s commitment to connecting sports, health, and social purpose. Bids can be placed through Play for a Cause at: www.playforacause.com.br/campanha/sport-novembro-azul.
The initiative is part of Betnacional’s broader “Turned 45? It’s Time for Prevention” campaign, created to expand awareness of men’s health throughout November. In addition to the auction and the on-field activation, Betnacional has implemented in-app alerts throughout the month.
All users will receive awareness messages reminding them to schedule medical check-ups and routine exams. The goal is to connect entertainment and health in a responsible way, reinforcing the importance of prevention across the brand’s entire user base.
Betnacional
Betnacional, a sports betting platform under Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under ordinance SPA/MF No. 2,092/24. Reinforcing its position as “the 'Bet' of Brazilians”, the brand has heavily invested in promoting national culture. It sponsors some of Brazil’s biggest events and programs, including Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz Tour, and the iconic Carnaval de Salvador, among others.
Betnacional also features major ambassadors such as Vini Jr., singer Nathanzinho, and the legendary sports commentator Galvão Bueno, an icon of Brazilian broadcasting. The brand’s presence is strong across sports, with high visibility in stadiums and advertising placements through BRAX across multiple championships.
Additionally, Betnacional is the official sponsor of Futebol 2025 on Rede Globo, the main sponsor of Sport Club do Recife, the Rio Marathon 2025, and will join CazéTV for the FIFA World Cup 2026 broadcasts. The company actively supports the sustainable growth of Brazil’s betting market and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute for Responsible Gaming (IBJR).
Source: GMB
