Through BetVision, Rei do Pitaco’s customers will enjoy the world’s first interactive in-play experience, combining live streams with dynamic stats overlays, customisable viewing modes and integrated betting features – all within a single immersive player.
In addition, Genius Sports’ live official data (delivered directly from stadiums worldwide) and trading services will enable Rei Do Pitaco to offer fast, accurate, and engaging live betting experiences, driving 24/7 in-play wagering across Brazil’s most popular sports.
The partnership will also see Genius Sports manage digital advertising and programmatic campaigns to drive new registrations and deposits around key sporting moments, including the Brasileirão Série A, Série B, Italian Serie A and the English Premier League.
Kiko Augusto, CEO of Rei do Pitaco, said: “Genius Sports brings complementary solutions that enhance our sportsbook’s performance and improve the overall player experience. This partnership strengthens our product offering and consolidates Rei do Pitaco’s growth in this new phase.”
Guilherme Buso, VP, LatAm at Genius Sports, coomented: “This partnership showcases the full potential of Genius Sports’ capabilities in Brazil’s fast-growing betting market. We’re excited to team up with Rei do Pitaco to shape the next era of sports betting in Brazil.”
“Rei do Pitaco is a bold, innovative partner, and together we’re redefining what a modern sportsbook can be, combining BetVision’s interactive live streams, lightning-fast in-play content, and precision marketing tools to create an experience that stands out from the competition,” he concluded.
Source: GMB