Representing Optimove at the event are Mauricio Soto, Senior Account Executive for Latin America, and Felipe Nadalini, Senior Account Executive for Brazil. Together, they will highlight the company’s commitment to supporting Latin American operators in building personalized, sustainable, and data-driven player experiences powered by artificial intelligence.
Optimove’s participation in the NEXT Retreat reinforces its position as a strategic partner to leading global and local operators, offering a Positionless Marketing platform that unites data power, creative power, and optimization power. With it, iGaming and sports betting brands can maximize player lifetime value in real time and build stronger, more enduring relationships.
"The NEXT Retreat will be an excellent opportunity to strengthen our relationships with local operators and share Optimove’s vision of how data and personalization are transforming the iGaming landscape in Latin America,” said Felipe Nadalini.
“The region is entering a phase of maturity, and initiatives like this are key to exchanging knowledge, forging long-term partnerships, and driving sustainable growth across the ecosystem.”

Designed to foster high-level networking and strategic discussions, the NEXT Retreat LatAm is an invitation-only event connecting the most influential operators in Latin America with top-tier industry providers. Over four days, executives meet in one of the Caribbean’s most luxurious resorts to exchange insights, explore trends, and drive innovation in the iGaming market.
For more information, visit: https://next.io/next-retreats/latam-cancun/
Optimove
Optimove, the creator of the Positionless Marketing concept, empowers marketing teams to break free from rigid role definitions, giving every professional the ability to execute any marketing task instantly and independently. Positionless Marketing has proven to increase campaign efficiency by 88%, allowing teams to deliver more personalized and meaningful customer experiences.
For two consecutive years, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, acknowledged for its AI-driven decision intelligence, prescriptive insights, and ability to orchestrate thousands of personalized, real-time campaigns across multiple channels.
Optimove’s Positionless Marketing platform includes Optimove Engage and Orchestrate for campaign orchestration, Optimove Personalize for digital personalization, and Optimove Gamify for loyalty and gamification.
With its comprehensive AI-powered suite, Optimove leads the market in helping marketers optimize workflows from insight to creation and execution. The company provides industry-specific solutions for leading consumer brands worldwide.
Source: GMB