According to Marcela Campos, Vice President of Grupo Esportes Gaming Brasil — the group behind Esportes da Sorte — returning to Pré-Caju reinforces the brand’s commitment to culture and popular entertainment.
“Pré-Caju is one of the most traditional events in the Northeast, a symbol of the joy and cultural strength of our people. Being part of this celebration is a way to honor that history while providing memorable experiences for the audience that makes it all happen,” said Campos.
During the event, the brand will host activations along the Arena Volante — the main parade route of the trios elétricos on the Atalaia seafront — and at the 'Camarote Aju', where the Esportes da Sorte Lounge will offer an interactive space for guests, featuring a privileged view of the trios and the main stage.
The space will also include an “Instagrammable” area for attendees to capture their moments and a Prize Scratch Card, which will give away abadás (party shirts) for various carnival groups.
Brand promoters will be spread across different areas of the event, distributing giveaways and interacting directly with the crowd. Partner influencers will also provide special social media coverage, further expanding the brand’s visibility throughout the festival.
By renewing its support for Pré-Caju 2025, Esportes da Sorte reaffirms its commitment to popular entertainment and the appreciation of Northeastern culture, solidifying its image as a brand present in Brazil’s major cultural events.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, operating entirely within the country under a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — the group that also owns the OnaBet and Lottu brands.
With hundreds of direct and indirect jobs, the group is certified as a Great Place to Work, guided by pillars of innovation, responsible gaming, and the defense of industry regulation.
The company maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, reinforcing practices of control, prevention of gambling addiction, and user protection.
Beyond betting, Esportes da Sorte is deeply involved in sports, culture, and social initiatives. It is the main sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and supports major cultural events like Galo da Madrugada, the Carnivals of Recife and Olinda, and the Parintins Festival.
The brand also strengthens its digital presence through creative campaigns and partnerships with influencers, deepening its connection with audiences across online platforms.
Fonte: GMB
