As official members of Betsul’s talent roster, the artists will now take part in promotional activations, advertising campaigns, digital content and events that connect the betting operator to responsible entertainment.
“The arrival of Nego do Borel reinforces our mission to speak to the entire country. He is a nationally recognized talent, especially in Rio de Janeiro, and represents the kind of connection we aim to strengthen. Together with Fernanda [Mendigata], we further expand our cultural footprint, expressing Betsul’s purpose of uniting entertainment, responsibility and passion for sports in every project we undertake,” says Mateus Rosa, the company’s Marketing Manager.
Post–Fight Music Show 7 success
Born in Morro do Borel in Rio de Janeiro, Leno Maycon Viana Gomes, known artistically as Nego do Borel, transformed his roots into identity.
From the community to the stage, he won over audiences across Brazil with funk-pop hits such as “Você Partiu Meu Coração,” “Me Solta,” and “Não Me Deixe Sozinho,” amassing millions of fans and performing nationwide. In recent years, he entered a new personal and professional phase by taking up boxing, finding in the sport a renewed sense of purpose.
This transition led him to FMS 7, where Betsul closely followed his journey in the ring as he secured an emotional victory over visual artist “Rômulo Deu Cria.” “It was an unforgettable experience. The energy from the crowd made all the difference in this achievement. Becoming a Betsul ambassador is a special opportunity to show how sport can inspire stories of resilience and fun,” says Nego do Borel.
In one of the night’s most anticipated matchups, Fernanda Lacerda was also a standout as she faced fitness content creator Inês Barros. Even without the win, her performance captivated the audience and marked a new chapter in her career — now alongside Betsul. “I’m super happy and excited about this partnership! Let this be just the beginning of a journey full of achievements,” celebrates the influencer.
Betsul
Betsul, regulated in the Brazilian betting market, was founded in 2019 and became the first betting operator in the country to receive the RA1000 seal from Reclame Aqui. The company offers full 24/7 support to ensure the best player experience, in addition to promoting initiatives focused on responsible gambling.
Players over 18 who register on the website gain access to a wide range of sports and national and international competitions, casino games, live casino, e-sports and instant games. Learn more at https://www.betsul.bet.br. Authorization: SPA/MF Ordinance No. 255/2025.
Source: GMB
