Combining behavioral research and machine learning models, the technology creates personalized profiles and generates real-time assessments, allowing the detection of worrying patterns - such as sudden increases in betting, mood swings, and compulsive behaviors - and enabling preventive and targeted interventions.
“The future of the sector lies in the combination of technology, responsibility, and innovation. By adopting artificial intelligence solutions, we reinforce our leadership role in the Brazilian market and show that it is possible to grow sustainably, prioritizing integrity and protecting the bettor,” says Darwin Filho, CEO of Grupo Esportes Gaming Brasil.
Technology and purpose: integrity as a strategic pillar
With this initiative, Esportes da Sorte consolidates itself as a benchmark in responsible gaming and integrity, at a crucial moment for the betting sector in Brazil.
“Integrity and responsibility are central values in our operations. The use of Bettor Sense, combined with in-person training workshops with clubs, reinforces our conviction that protecting the sport and the bettor should be a priority in a constantly evolving sector,” explains Ana Carolina Luna Maçães, Compliance Manager of Grupo EGB.
Education and prevention: technology combined with training
The partnership with Sportradar goes beyond technology. Esportes da Sorte has also promoted educational actions on sports integrity, with training and workshops for athletes and technical commissions of clubs such as Ceará, Náutico and Corinthians, including women's teams and youth categories.
These initiatives address legal risks, reputational impacts and best practices for preventing match-fixing, strengthening an ethical culture throughout the sports ecosystem.
By combining artificial intelligence and education, Esportes da Sorte reaffirms its commitment to building a safe, transparent, and responsible betting environment — where technology and purpose go hand in hand for the integrity of sport.
Source: GMB
