The panel will address the key successes, challenges and lessons learned from the first months of operation following the regulation of the Brazilian market, currently the largest in South America.
Brazil also faces challenges such as illegal operations, which account for between 41% and 51% of the national betting market, according to the study “Off the Radar: Dimensioning and Socioeconomic Impacts of Brazil’s Illegal Betting Market”, conducted by LCA Consultores and supported by the Brazilian Institute for Responsible Gaming (IBJR).
“Brazil is experiencing a historic moment in the betting sector. Nearly a year after the regulation, we can already observe concrete impacts in the structuring of more responsible business models aligned with global best practices,” says Fellipe Fraga.
“At EstrelaBet, we have worked to lead this process with innovation, transparency and a focus on player experience. The Gaming Leaders’ Summit will be an excellent opportunity to present Brazil’s progress and learnings to the international market.”
EstrelaBet’s participation in an event of this relevance reinforces its leadership in responsible, technological and sustainable iGaming development in Brazil, while highlighting the company’s active role in shaping the future discussions of the betting industry in the region.
EstrelaBet
EstrelaBet is one of Brazil’s largest gamingtech companies and operates with a definitive licence in the national iGaming market. Voted the best Brazilian betting operator, the company has received awards such as “Best Sports Betting Operator in Brazil” and “Rising Star of the Year” at the SBC Awards Latinoamérica 2022, in addition to winning at the SiGMA Americas Awards in both 2023 and 2024.
In 2025, the company was also recognised at the BiS Awards in the categories “Best Anti-Addiction Initiative” and “Best Customer Service”, and won the Prêmio Consumidor Moderno in the “Online Betting” category, as well as the EGR Marketing & Innovation Awards for “Responsible Gambling Marketing Campaign.”
Headquartered in São Paulo with an office in Belo Horizonte, EstrelaBet is known for innovation, its commitment to Responsible Gaming, adherence to legal advertising standards and strong support for sports and entertainment.
In partnership with FUMEC University, the company develops pioneering initiatives for the prevention of problem gambling, using cutting-edge technology to provide a safe experience and psychological support for users.
Game integrity is also a top priority for the company, which combines rigorous internal processes with strategic partnerships such as Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history as the first Brazilian betting operator to officially sponsor a FIFA event: the FIFA Women’s World Cup™. This achievement strengthened its international presence and reaffirmed its commitment to supporting a wide range of sports disciplines.
In Brazil, the company expands its impact through sponsorships of major initiatives, sports broadcasts, cultural projects and media productions that strengthen its connection with audiences and drive entertainment.
For more information: www.estrelabet.bet.br
Source: GMB
