The announcement follows the success of a free online workshop held at the end of October, which brought together dozens of iGaming professionals for a session led by Cátia Santos, GOA instructor and CRM operations specialist.
The workshop highlighted the power of CRM and gamification in creating more personalized and effective player experiences, reinforcing their role as key drivers of engagement and sustainable growth in the industry.
After the successful initiative, the two organizations announced the new intensive online Masterclass on CRM and Gamification, scheduled for December 3 and 4, from 4 p.m. to 6 p.m. (Brasília time), live.
The course will combine theoretical concepts with practical activities to deepen the application of CRM and gamification in the Brazilian context, focusing on local solutions, regulatory compliance, and the cultural nuances of the national audience.
Main topics to be covered:
- The regulatory landscape in Brazil applied to CRM
- Player segmentation and personalization
- Campaign planning and offer calendar
- Multichannel communication and key CRM metrics
- Practical foundations of gamification
“We believe that knowledge is the first step toward transformation. Our Masterclass is an opportunity to demonstrate, in practice, how the smart use of data and gamification strategies can drive engagement and strengthen the relationship between operators and players in Brazil. Our goal is to contribute to the market’s evolution by educating Brazilian professionals on the true power of CRM in iGaming,” said Felipe Costa Nadalini, Senior Account Executive at Optimove Brazil.
The Gaming Operations Academy (GOA) is a gaming operations training academy composed of experts with experience across all areas of the industry, both in land-based and online gaming.
Event details:
Dates: December 3 and 4
Time: 4 p.m. to 6 p.m. (Brasília time)
Registration: link
Optimove
Optimove, creator of the Positionless Marketing concept, frees marketing teams from fixed-function limitations, empowering every marketer to execute any marketing task instantly and independently. Positionless Marketing has been proven to increase campaign efficiency by 88%, enabling teams to create more personalized and relevant customer experiences.
For two consecutive years, Optimove has been recognized as a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs, acknowledged for its AI-driven decision intelligence, prescriptive insights, and its proven ability to orchestrate thousands of personalized campaigns in real time across multiple channels.
AI-driven marketing is a hallmark of the company’s visionary leadership. Since 2012, by embedding AI directly into its platform, Optimove has paved the way for today’s Positionless Marketing standard.
Its Positionless Marketing platform includes Optimove Engage and Orchestrate for decision-making and multichannel campaign orchestration; Optimove Personalize, its digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
Today, its comprehensive AI-powered solution suite stands at the forefront of the market, enabling marketers to optimize workflows from insight to creation and optimization. Optimove offers tailored solutions by industry and use case for the world’s leading consumer brands.
Source: GMB
