With an increasing number of global industry players turning their attention to Brazil’s rapidly expanding iGaming market, SBC and Alea—a game aggregator with strong presence in the Brazilian gaming sector—will host the SBC Digital Brasil webinar on December 9. The event will feature leading professionals with deep knowledge of Brazil’s market dynamics and regulatory landscape.
Main Topics:
* The impact of the first wave of betting licenses in Brazil and how operators are adapting to new regulations.
* Market readiness, operational challenges, and regulatory compliance in the newly regulated betting sector.
* Marketing strategies for the 2026 FIFA World Cup amid evolving advertising and sponsorship rules.
* Collaboration between operators and regulators to engage audiences and expand the betting market.
*The role of Pix as Brazil’s main payment method — balancing compliance and user experience.
*Financial and operational challenges in expanding municipal lotteries under federal oversight.
* The risks of market fragmentation and the sustainability of the lottery sector under different regional frameworks.
* Innovation and design as key differentiators for operators in a competitive, regulated environment.
Program highlights:
Time TBA – Regulatory Watch: The First Wave of Licenses and Operator Movements
The launch of the first betting licenses is reshaping Brazil’s market, prompting operators to move quickly to strengthen their local presence. This session will explore the market’s readiness, operational hurdles, and compliance demands — one year after regulation.
Speakers:
Neil Montgomery – Founding & Managing Partner, Montgomery Advogados
Bárbara Teles – Head of Compliance and Legal, Playtech Brazil
Thamlin Klen – CEO, Major Apostas
Fellipe Fraga – Chief Business Officer, EstrelaBet
Marcos Sabiá – CEO, Galerabet
Moderator: Isadora Marcante – Brazil Relationship Manager, SBC
11:00–11:45 – New Rules, Big Stage: Marketing Strategies for the 2026 World Cup
The 2026 World Cup presents unprecedented marketing opportunities—and new regulatory challenges. This session will explore how operators and regulators can collaborate to engage fans and attract new bettors in an evolving legal environment.
Speakers:
Florencia Brancato – iGaming Consultant
Bruno Barroso – CEO, Bet Pass
Eduardo Luqueze – COO, NossaBet
Bruno Guilherme – CEO, Virada Bet
Bruno Latorraca – Affiliates Manager Brazil, Betsson Group
Moderator: Ana Maria Menezes – Business journalist, SBC Notícias Brasil
12:00–12:45 – Pix Perfect: Compliance and User Experience in Brazil’s Payment Systems
With cryptocurrencies and credit cards limited under Brazil’s betting regulations, Pix has emerged as the main payment channel—fast, intuitive, and trusted by players. This panel will explore how to create payment flows that are both compliant and seamless.
Speakers:
Marcelo Vazão – Head of Marketing, BETesporte
Paula Braytne – Chief Compliance Officer, Galerabet
Carolina Franchini – Open Finance & Financial Institutions Manager, KPMG
Leonardo Benites – CEO, Propane
Moderator: Elisa Marcante – Business journalist, SBC
14:00–14:45 – Local Bets, Federal Oversight: The Battle for Lottery Expansion in Brazil
As municipal lottery licenses expand nationwide, the regulatory landscape becomes increasingly complex. License fees range from R$5 million to R$30 million (US$920,000–US$5.5m), with gross gaming revenue (GGR) shares between 5% and 18%, raising concerns over market fragmentation and sustainability.
Speakers:
Leandro Pamplona – Founding Partner, Bonetti, Krugen & Pamplona Advogados
Felipe Rodrigues – Sports Lawyer & Founder, IGE
Hugo Baungartner – Chief Business Officer, Esportes Gaming Brasil
Rafael Marchetti Marcondes – Chief Legal Officer, Rei do Pitaco
Amilton Noble – CEO, Hebara
Moderator: Isadora Marcante – Brazil Relationship Manager, SBC
14:00–14:45 – Climbing to the Top: Designing the Future of Gaming in Brazil
What does it take to lead in Brazil’s young regulated betting market? This session will explore how innovation and design are redefining products and player experiences for long-term success.
Speakers:
Plínio Lemos Jorge – President, ANJL (National Association of Games and Lotteries)
Gabriel Ramao – CFO, Galerabet
Erik Domingues – CFO, Stake Brazil
João Gerçossimo – CEO, EstrelaBet
Moderator: Elisa Marcante – Business Journalist, SBC
For more information and registration, click here.
Source: GMB
