With a solid background in the consumer goods industry, Ana Carolina brings over 15 years of experience in people management and organizational culture. She spent five years at Piracanjuba, in addition to holding positions in the financial and technology sectors.
Over the past four years, she was part of Grupo Alpargatas S/A, where she began as Head of People at ioasys, the group’s digital transformation company, and concluded her tenure as Business Partner Director at Havaianas Brazil.
Recognized for her innovative approach to HR, Ana Carolina has led award-winning projects nationally, earning six recognitions in the past three years, including mentions at BDA by ABEdesign and Employer Branding Brasil. Among her key achievements are a Culture Platform and an Individual Development Program (IDP) created entirely through artificial intelligence.
“Ana Carolina’s arrival reinforces our commitment to putting people at the center of our business strategy. She brings a modern perspective on management and valuable knowledge from her experience at renowned companies. It’s essential to maintain this balance between technology, purpose, and performance at a time of strong growth for the brand and the entire sector,” said Rafael Borges, CEO of Reals.
“Being part of Reals is an opportunity to contribute to the consolidation of a human, innovative, and sustainable culture. I see great potential in expanding HR’s positive impact on both the business and people, connecting purpose and results in a genuine way,” said Ana Carolina Furtado.
Reals
Reals operates under the newly implemented federal regulations for the betting sector, reinforcing its commitment to market best practices. The company follows a model of sustainable growth based on innovation, strategic partnerships, and sports engagement.
Its strong presence in football helps shape its identity — Reals is the main sponsor of Coritiba Foot Ball Club. In 2025, the company made history by becoming the first Brazilian betting brand to sponsor a major European club, taking on the role of Official Regional Betting Partner of AC Milan in Latin America, in addition to sponsoring the 40th edition of Oktoberfest Blumenau.
Beyond sports, Reals features nationally recognized ambassadors such as actor and TV host Rodrigo Faro, along with influencers Edu Primitivo and Ítalo Sena.
This solid positioning has driven Reals’ rapid growth in Brazil, making it one of the most digitally engaged betting brands, with over 2 million Instagram followers.
In 2023, the company gained international recognition by receiving the “Rising Star of the Year” award from SiGMA World. The following year, it consolidated its leadership by being named “Best Sports Betting Operator” in Brazil at the SiGMA Awards, further cementing its upward trajectory in the industry.
Source: GMB
