The ordinance also introduces new registration requirements, demanding more detailed player information, including gender identification, full address, country of residence, phone number, email, payment account data, prudent betting limits (both by wagering volume and time of use, including alerts and cooling-off options), and a digitized copy of a valid photo ID.
Daniel Fortune, an influencer and specialist in Responsible Gaming, highlights the mandatory requirement for users to set their own limits: “Players will now have to define their own limits according to what they consider acceptable. And of course, this—like every Responsible Gaming tool that promotes more awareness and safety—is and always will be welcome. However, tools alone are not enough. We need to go further and educate the public, because education is the key piece to ensuring safer and healthier play,” he explains.
Cristiano Costa, clinical psychologist and Chief Knowledge Officer (CKO) at Brazilian Support Organization for Compulsive Players (EBAC), views the new measure as an important step in fighting compulsive behavior: “The actions announced by the government represent important progress toward consolidating safer practices in the sector. Self-control tools are essential in managing compulsive behavior.”
“Setting limits at registration and improving self-exclusion rules are fundamental steps to ensuring betting remains a form of entertainment rather than a risk. EBAC closely monitors this movement and believes that integration between operators, the government, and support entities is essential for developing an effective culture of responsible play,” he says.
Marcos Sabiá, CEO of Galerabet —which recently held a forum on player awareness and protection in 'Bets'— emphasizes the operators’ responsibility to take practical action: “It is essential that platforms offer Responsible Gaming tools and carry out continuous monitoring to identify potential signs of problem gambling and apply preventive measures. The industry should not tolerate a single compulsive player, and there must be genuine concern for the issue, as we have at Galerabet.”
Hans Schleier, COO of Casa de Apostas, shares a similar view: “We believe the new guidelines from the Secretariat of Prizes and Bets reinforce a path the market itself has already been following toward a safer and more responsible environment. At Casa de Apostas, we already work with structured Responsible Gaming policies and see these updates as a punctual enhancement that will bring even more transparency and protection to bettors, strengthening the credibility of the sector as a whole.”
Other highlights of the ordinance include the possibility of centralized self-exclusion, allowing players to voluntarily block themselves from platforms in an integrated and centralized way across licensed companies. There will also be options for alerts and intentional pauses through responsible-use messages and periodic breaks that must be implemented to encourage healthy behavior and self-regulation.
Beyond the availability of Responsible Gaming tools on platforms, João Fraga, CEO of Paag, stresses the importance of generating intelligence from bettors’ actions, focusing on interpreting risky behavior data and producing insights that enhance the fight against problem gambling and illicit activities such as money laundering.
“At Paag, our role is to enhance and transform data on self-exclusion, limits, and player behavior into actionable insights on risk, fraud, and AML. In addition to native Responsible Gaming features, such as self-exclusion and deposit limits—which are implemented directly by the platforms—we contribute by generating intelligence through this information.”
“It is also necessary to interpret player actions from different angles, identify patterns that precede risky behavior (such as excessive betting or relapses after self-exclusion), cross-reference information with suspicious-activity alerts, and detect misuse of accounts, identities, or payment methods,” he explains.
“The new requirements significantly strengthen governance and traceability within the betting ecosystem. Centralizing self-exclusion data in SIGAP, together with expanded registration information, creates a solid foundation for more accurate behavioral analysis and the development of predictive Responsible Gaming policies,” he evaluates.
“It is progress that transforms regulatory compliance into intelligence generation and continuous improvement of control practices,” says Ricardo Bianco Rosada, founder of brmkt.co, a consulting firm specializing in marketing and strategy, with more than 20 years of experience in betting, iGaming, technology, payments, banking, and e-commerce.
Source: GMB
