“It is a pleasure to welcome Unico as an associate of IBJR and a strategic partner of the entity. We have a common and central objective of reinforcing the importance of regulating our sector and Responsible Gaming, mainly by guaranteeing transparency and tools to protect bettors, something that does not happen in the clandestine betting market and which has been harming so many consumers,” says André Gelfi, director, advisor and co-founder of IBJR.
This addition expands the entity's representation and contributes to the advancement of a common agenda focused on building an integrated, sustainable and responsible online betting ecosystem. Unico serves the main fixed-odds betting operators in Brazil and plays a relevant role in fraud prevention, data protection and the promotion of more transparent operations.
“It is a great satisfaction to represent Unico in this important association. We believe in the relevance of actively collaborating to co-create more robust solutions for this sector, strengthening trust throughout the ecosystem. With this, society and all of us only stand to gain,” says Fernanda Beato, executive sales director of Unico.
Unico
Unico is the world's largest identity verification network and a trusted link in the digital society. With solutions based on facial biometrics, machine learning, and reinforced security layers, Unico validates with 100% certainty who is making a transaction and the associated identity risks.
In this way, it combats fraud, protects data, and promotes trust between people, companies, and governments, contributing to the construction of a safer and less bureaucratic world. Globally renowned funds such as SoftBank, General Atlantic, and Goldman Sachs trust and invest in Unico. Learn more at www.unico.io.
IBJR
The Brazilian Institute for Responsible Gaming (IBJR) was founded in 2023 and brings together the main betting companies in Brazil and the world. Its mission is to build an ethical, sustainable, and responsible online betting ecosystem, always defending a regulated market.
The entity's work is based on two essential pillars: combating the illegal market and promoting Responsible Gaming. The organization believes that efficient regulation is fundamental to boosting the sector, strengthening the economy, and ensuring safety for both bettors and operators. "Therefore, we actively work to combat illegal betting, which operates outside the law, harms the industry, and puts society at risk," states the Institute.
The IBJR's members include the following operators: A2FBR, bet365, BandBet, BetBoom, BetMGM, Betsson Group, Entain (Sportingbet and Betboo), Flutter Brazil (Betfair and Betnacional), Kaizen Gaming (Betano), KTO Group, Novibet, Skill on Net (Bacana Play and PlayUzu), and Todos Querem Jogar (Bet do Milhão), and its associates: Better Collective, Clever Publicidade, GeoComply, OKTO, OneKey Payments, and Unico.
Source: GMB
