Speaking on the panel “Anti–Money Laundering, Responsible Gaming and KYC: Regulatory Obligation or Key Pillars for a Sustainable Industry?”, Carolina emphasized that companies that see compliance merely as a legal obligation are likely to lose competitiveness.
“Any operator who thinks compliance is just a regulatory checklist is already ten steps behind. Integrity is what guarantees bettor trust, regulatory predictability and business sustainability,” she said.
Internal culture and player protection as core pillars
Carolina stressed that Esportes da Sorte’s commitment to responsible gaming predates regulation and was built as part of the company’s identity. She noted that the group enforces strict policies to prevent risky behavior, starting with the decision not to allow compulsive gamblers to remain on the platform.
According to the executive, initiatives such as the Internal Responsible Gaming Week — which includes training for all 420 employees — the creation of a specialized support unit for vulnerable customers, and the establishment of Brazil’s first Internal Responsible Gaming Committee demonstrate how seriously the company approaches the topic.
Carolina also explained that the company follows clear protocols for blocking, intervening, and referring cases that show signs of addiction or risk. “This culture was built from the inside out. Responsible gaming doesn’t emerge as a regulatory requirement but as a core identity of the group,” she said.
Proprietary technology to identify risk profiles
The Compliance Manager also highlighted the role of technology in operational integrity. In addition to external tools such as Sportradar’s Bettor Sense, Esportes da Sorte developed its own in-house artificial intelligence system for monitoring player behavior and transactions. Created by CTO Ruy Conolly, the solution issues alerts when detecting atypical patterns and activates automated care protocols, such as CLA rules and proactive customer outreach.
“We do not want problem gamblers on the platform. Technology helps protect the consumer, the company, and the integrity of the entire sector,” she explained.
A national pact for responsible gaming
To close her talk, Carolina advocated for the industry to go beyond legal requirements and create a national responsible gaming pact that brings together operators, suppliers, and the regulator. For her, such a movement would strengthen the public image of the industry, expand consumer protection, and raise governance standards in the country. “I imagine a real pact, with investments in education and a joint commitment. It shouldn’t be utopia — it should be the natural path to a sustainable market,” she concluded.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, operating entirely within the country under a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — the group that also operates OnaBet and Lottu.
With hundreds of direct and indirect jobs, the company is part of a group certified as a Great Place to Work, founded on pillars such as innovation, commitment to responsible gaming, and support for sector regulation. It maintains strategic partnerships with institutions including ANJL, IBIA, Sportradar, EBAC and IAA, reinforcing practices in control, harm prevention and user protection.
Beyond betting, Esportes da Sorte heavily invests in sports, culture and social projects. It is the master sponsor of clubs such as Corinthians, Ceará, Ferroviária and Náutico, and supports major cultural initiatives including Galo da Madrugada, the Recife and Olinda Carnival, and the Parintins Festival. The brand also strengthens its digital presence through creative campaigns and influencer partnerships, expanding its connection with audiences across online platforms.
Source: GMB
