In Reals’ view, the partnership with Desimpedidos and N Sports marks a new model of collaboration in the Brazilian sports market, bringing together broadcasting rights holders, the club, and its main sponsor in a joint effort that boosts the match’s visibility and strengthens fan engagement.
“This partnership reflects a new era in football, where clubs, brands, and rights holders can work together to build experiences that elevate the sport. Standing alongside Coritiba since 2024, and now, in a different way, at such an important match, reinforces our support for the team and for Brazilian football. The initiative represents an important step in Reals’ strategy to connect with the public through innovation and entertainment,” says Reals’ marketing director, Diego Buriti.
“Coritiba is increasingly committed to creating pioneering initiatives that amplify the club’s voice and that of its partners. Our last home game of the season is a moment to further unite the team, fans, and sponsors so we can achieve our main goal, which is returning to Série A,” says Coritiba CEO, Lucas de Paula.
Reals carried out a series of activations during Desimpedidos’ broadcast. Before kickoff, reporter Lucas Faraldo led challenges and special interactions to award fans with brand kits.
The journalist also produced content for social media, showing behind-the-scenes moments of the decisive promotion clash. TV Coxa also created exclusive footage for the broadcast, such as photos of players inside the team bus upon arrival at Couto Pereira.
In the Desimpedidos studio, commentator Chico Pedrotti presented Reals’ activations with Coritiba to the audience. In addition to the announcer’s testimonials, the brand appeared in frames and QR codes directing viewers to the Reals website.
The match broadcast—which ended in a goalless draw—peaked at 194,000 simultaneous devices connected and surpassed one million total views. Social media content from the partnership will continue to roll out throughout the week.
“We are very pleased to be part of this unique moment for Coritiba’s fans—especially because we were able to create this opportunity to connect Reals with its sponsored club, reaching such significant numbers,” says Edinho Potsch, co-CEO of N Sports and NWB, the group behind the Desimpedidos channel.
Source: GMB
