Brazil is currently Sofascore's largest and most engaged market in the world, and Ricardo's arrival comes at a crucial moment.
With national championships reaching their final stages and the World Cup just around the corner, Sofascore is entering a phase of accelerated growth planning. And his leadership will be central to this process.
"Our goal is clear: to double the number of users in Brazil by 2026," Ricardo stated in an interview with SBC Brasil. "This also means doubling our responsibility to deliver value, both to new fans and to those who have been with us for years."
The new Country Manager's focus will be on expanding Sofascore's reach in revenue, partnerships, statistical coverage, local usability, and user growth. The timing of the appointment allows the Brazilian team to align strategies before the 2026 season, ensuring that Sofascore remains a leader in sports data and fan engagement in the country.
Connecting data, emotion, and partnerships
In his first public appearance as Country Manager, Ricardo spoke about the importance of transforming data into emotion — and emotion into connection, a path that perfectly aligns with Sofascore's vision of bringing fans closer to the game.
He highlighted the platform's unique position as a daily habit for millions of sports fans: "Bettors and fans open Sofascore several times a day, delve into the information, and experience the game along with us," he explained. "This leadership creates a natural synergy with the sports betting sector, especially in terms of retention and engagement."
Under his leadership, Sofascore Brazil aims to strengthen relationships with licensed operators and brands in the segment, offering a passionate and segmented audience through official advertising and guided by data.
The company is developing new media formats that showcase brand exposure and performance, designed for a market that values novelty and change.
Expanding coverage and fan experience
Sofascore's plan in Brazil goes beyond professional football. The team intends to expand coverage to amateur leagues, eSports, and emerging sports, observing the motto that has become the company's trademark: "If there's a judge, you have to tell."
Fans can also expect new interactive and even more personalized experiences. Among the innovations highlighted by Ricardo are:
Sofascore Torneo: a major expansion of amateur sports coverage, connecting local tournaments to the platform's global data ecosystem.
Sofascore Fantasy: launch of Brasileirão Fantasy, based on Sofascore's exclusive Player Rating.
AI Analyst: an intelligent assistant to the betting market, created to help users make more informed decisions.
The three pillars have the same goal: to make Sofascore more personal and closer to each fan.
A leader with experience and heart
Ricardo Peixoto arrives with a global business vision and a genuinely Brazilian touch. Before taking on his new role, he co-founded Wooeen Cashback, the world's first cashback browser.
Peixoto also led eGentic Brazil, managing operations throughout Latin America, and held leadership positions at Big Bang Ads and Pinup Digital.
Born in Minas Gerais and with Portuguese-Brazilian nationality, Ricardo combines strategic vision and empathy. A mix that, according to him, comes from his origins.
"Football and business continued to be driven by emotion and human connection," says Peixoto, father of two and a Cruzeiro fan. Ricardo Peixoto, New Country Manager of Sofascore for Brazil. Cruzeiro
Building the future of Sofascore Brazil
Ricardo's arrival marks another important step for Sofascore in consolidating its presence in South America.
With a strong team, the platform is ready to accelerate partnerships and expand engagement in Brazil: paving the way for an even more dynamic and connected 2026.
For brands, operators and partners, this new chapter represents an ocean of opportunities. And Brazil is not only Sofascore's largest market, but it is the cradle of the platform's next wave of innovation.
Source: Sofascore
