In detail, Lottopar’s accreditation represents a seal of compliance and technical excellence that certifies that Legitimuz’s technology fully meets the strict security, integrity, and data-protection requirements established by the Paraná regulator, one of the pioneers and most advanced authorities in Brazil’s sports betting regulation.
For operators, this official endorsement removes regulatory uncertainty and significantly streamlines the licensing process. By choosing Legitimuz, operators adopt a solution already validated and recognized by the competent authority, accelerating their time-to-market and ensuring compliance from the very first day of operation.
How the decision impacts the sector
The accreditation strengthens the entire value chain of the regulated market:
* For operators: it reduces compliance costs, eliminates regulatory risks, and ensures onboarding processes that maximize customer acquisition without compromising security. In a market where each percentage point of conversion represents millions in revenue, choosing the right KYC partner is a strategic decision.
* For the regulator: it raises the integrity standards of the sector, ensures the protection of legitimate bettors, facilitates anti–money laundering efforts, and guarantees efficient tax collection.
* For the market: it creates a safer, more transparent, and more competitive business environment in which companies operating within the rules can thrive with confidence.
“Paraná is leading the development of a mature and sustainable betting market in Brazil. Being accredited by Lottopar is a recognition of our commitment to delivering regulatory compliance and the highest conversion KYC in the country,” says Kayky Janiszewski, CEO of Legitimuz.
“Our mission is to enable operators to grow safely and at speed, knowing their customer base is legitimate and every real invested in acquisition generates maximum return,” he adds.
Local standards, global performance
In such a fast-growing sector, the efficiency of the KYC process is no longer just a technical requirement — it has become a strategic differentiator.
International solutions, designed for different realities, often generate excessive friction in the Brazilian market, resulting in high abandonment rates, unjustified rejections, and lost revenue — an unacceptable cost for operators who invest heavily in acquisition.
Legitimuz was developed specifically for the Brazilian market, taking into account the particularities of local documents, databases, and user behavior.
The result is performance that sets new benchmarks in the sector:
* Conversion rate above 85%: the highest in the Brazilian market
* Average verification time under 30 seconds: smooth, frictionless experience
* Abandonment rate below 2%: up to 20× lower than poorly adapted international solutions
* More than 22 million verifications processed: proven large-scale expertise
* 65%+ market share: trusted by the industry
In practice:
* Higher Lifetime Value (LTV): a positive onboarding experience is the first step toward loyalty
* Better acquisition ROI: every real invested in marketing results in more successfully converted customers
* Robust compliance: full adherence to Anti–Money Laundering (AML) rules, minor protection, Responsible Gaming standards, and ISO/IEC 27001 certification
Regulatory context
Paraná has established itself as one of the pioneering states in fixed-odds betting regulation in Brazil, creating a regulatory model known for its robustness and used as a reference for other state-level initiatives.
State Law No. 20,945/2021 instituted the public lottery service in the state and created Lottopar, responsible for regulating, managing, and overseeing lottery operations — including sports betting and other fixed-odds modalities. This legal framework was later complemented by decrees and ordinances that defined technical, operational, and integrity criteria for the sector.
As part of its regulatory strategy, Lottopar established accreditation processes for essential service providers, including companies specialized in KYC (Know Your Customer). This model allows licensed operators to rely on technology partners previously vetted and approved by the regulator, reducing operational complexity, raising security and compliance standards, and reinforcing integrity throughout Paraná’s betting market.
Legitimuz
Legitimuz is Brazil’s leading provider of identity verification (KYC) technology and compliance solutions for the regulated iGaming market. It combines cutting-edge technology, advanced artificial intelligence, deep understanding of the local regulatory environment, and proprietary databases with over 22 million verified users.
With an 85% conversion rate — the highest in the sector in Brazil — Legitimuz ensures secure, efficient operations in full compliance with the law. With 65% market share, it has become the trusted partner for companies seeking sustainable growth in the Brazilian betting market.
Lottopar
Loterias do Estado do Paraná (Lottopar) is the authority responsible for administering, managing, and supervising the public lottery service in the state of Paraná. As one of Brazil’s pioneering regulatory entities, Lottopar establishes and oversees the guidelines for operating fixed-odds betting, aiming to create a safe, trustworthy, and socially responsible gaming environment that protects bettors, prevents illicit activities, and generates revenue for the state.
Source: GMB
