This collaboration brings together OpenBet’s global operator network, TxODDS’ real-time multi-source odds technology, and Lacerta’s world-class pricing and modelling capabilities — delivering a comprehensive, high-performance data and pricing solution to sportsbooks across every major regulated market.
OpenBet will embed TxODDS’ Fusion feed into its Trading System, offering its operator clients - ranging from tier-one international sportsbooks to regional operators - the opportunity to integrate Tx Fusion as part of their omnichannel offering.
Operators using OpenBet’s product suite will now have the option to access Fusion’s data-layer via a single installation, enabling faster time-to-market, simplified integration, and seamless expansion across pre-game and in-play markets.
By aligning the two organisations’ capabilities, the deal delivers a unified offering: OpenBet’s trusted platform and global footprint combined with TxODDS speed, accuracy and breadth of market coverage. This empowers operators to respond faster to shifting odds, optimise risk/trading models, and offer deeper, more dynamic markets to customers.
Thomas McGrath, Chief Revenue Officer for TxODDS, commented: “We are delighted to partner with OpenBet to bring our Fusion data-platform to a truly global operator ecosystem. Together we are enabling the next generation of sports-betting trading, offering real-time, high precision, scalable data and making it available not just to the few, but to any operator striving to compete at the highest level in the OpenBet ecosystem.”
Jason Ayton, SVP Strategy at OpenBet, said: “The OpenBet Trading System has become one of the industry’s most powerful content aggregation networks, and our deep partnership with TxODDS represents a tremendous opportunity for both existing and new core Sportsbook & Trading System customers.”
“By integrating TxODDS’ high-quality, fast and comprehensive pricing capabilities, operators gain a key competitive advantage - optimising margins, improving pricing performance, and strengthening their overall product. This is an enhancement every customer should be taking full advantage of, and we’re excited to bring this level of value to the market together.”
In a landscape where sports-betting operators compete on speed, accuracy, market depth and innovation in product offering, the combination of TxODDS and OpenBet delivers a compelling advantage:
- Better pricing and faster adjustment to market movements means improved margin protection and trading outcomes.
- A unified feed across pre-game and in-play means fewer system integrations, lower latency risk and operational simplification.
- Access to synthetic, blended and aggregated market views allows operators to benchmark, calibrate and optimise their pricing strategies more effectively.
- By leveraging OpenBet’s Trading System platform, regulatory credentials and global scale, data-rich capabilities become accessible even to operators who may not have built large in-house trading desks.
- The global availability via OpenBet means smaller regional operators gain access to the kind of data previously reserved for major tier-one players — which ultimately drives improved product for end-users and increased competitiveness in each region.
What is Tx Fusion?
Tx Fusion is TxODDS’ next-generation odds & event-data delivery platform, built from the ground up for high-performance trading and pricing in the sports-betting. Key features include:
- Ultra-low latency delivery: Fusion is engineered for real-time odds updates with 8-10 ms in some pre-match and in-play environments.
- Unified multi-source consolidation: The platform aggregates data from multiple bookmakers, marketplaces and models, standardising it into a consistent feed for downstream consumption.
- Pre-game and In-play coverage: Whether operators are looking for aggregated odds ahead of events (Pre-Game) or rapid response streams during live play (In-Play), Fusion supports both modes.
- Synthetic pricing & modelled markets: Fusion supports rule-based dynamic pricing, custom blends of bookmaker odds, and de-marginated/marginated market averages—giving operators advanced trading intelligence.
- Rapid integration and high availability: The platform offers simplified API integration and is designed for enterprise-grade uptime, enabling sportsbook operators to scale efficiently.
A key enhancement to Tx Fusion now available to OpenBet customers is Lacerta Sports, the B2B division of Starlizard — a company known globally for deep statistical modelling, market intelligence, and high-accuracy sports-pricing systems.
Through its integration into TxODDS, Lacerta delivers:
- “True Price” and “Marginated” model options
- Extensive coverage of global football, basketball and American football.
- Hundreds of fully tradeable market types
- Battle-tested modelling used in high-volume professional environments
How It will be available via OpenBet
- OpenBet will offer Tx Fusion as a plug-in or add-on service to its operator clients. Operators already using the OpenBet platform will have the option to subscribe to the Fusion feed via the same integration framework they use for other OpenBet services.
- Installation will be streamlined: due to the standardised data interface of Fusion and OpenBet’s modular architecture, operators can deploy the feed with minimal disruption to existing systems.
- The partnership covers all major jurisdictions: via OpenBet’s established global footprint and regulatory-compliant infrastructure, operators in Europe, North America, Asia-Pacific and other regulated markets will be able to access the feed subject to local licensing & compliance.
- The offering will be scalable: operators will be able to select the depth of coverage (e.g., number of sports, markets, jurisdictions) and the latency tier appropriate for their business model.
TxODDS
TxODDS is a specialist provider of sports-betting data solutions, focused on delivering high-speed, accurate odds and event-data feeds to e-gaming and trading clients. Its solutions include pre-game and in-play data, betting markets and synthetic pricing engines.
OpenBet
OpenBet is a global sportsbook technology provider, offering sportsbook platforms, trading systems, content and services to a broad portfolio of operators around the world.
Next Steps / Operator Interest
Operators wishing to adopt the Tx Fusion feed via OpenBet’s platform should contact their OpenBet account manager or reach out to TxODDS directly to schedule a technical briefing, review service-level agreements and determine coverage options.
Source: GMB
