With a career marked by excellence and constant evolution, Zé Roberto symbolizes the company's new phase, reflected in the "Go for it" campaign, which celebrates the attitude and determination of those who live the game intensely. Like the former athlete, the brand believes that success is the result of preparation, consistency, and continuous improvement.
"We are experiencing a remarkable phase for the sports betting sector in Brazil, and nothing is more symbolic than having someone like Zé Roberto, a legend of the sport who played at the highest level and inspires generations with his winning mentality and pursuit of evolution," says João Gerçossimo, CEO of EstrelaBet.
Having played for Portuguesa, Real Madrid, the Brazilian National Team, Bayer Leverkusen, Bayern Munich, Santos, Flamengo, Grêmio, and Palmeiras, the former midfielder built an exemplary career, ending his career at 43 years old and proving that talent only flourishes when sustained by dedication and purpose.
“My career has always been guided by attitude and the courage to go further, to not accept limits. Being an ambassador for this brand reflects the philosophy I lived on the field in different clubs around the world. It is an honor to join a company that values ??boldness, confidence, and leadership in every play. In sports, as in life, confidence and attitude take you further,” declares Zé Roberto.
The partnership symbolizes a shared philosophy: winning is more than relying on luck, it's believing in yourself. This connection between authenticity, preparation, and a winning mentality translates the essence of the brand, which unites technology, emotion, and purpose to create increasingly human and responsible entertainment experiences.
Source: GMB
