According to the Kwai Brazil Awards jury, Superbet stood out for “delivering projects that combine creativity, relevance, and genuine connection with different audiences”, the result of a strategy that strengthened the brand’s presence in sports, original content, and fan engagement across the country.
Série B: creative coverage and exclusive experiences
One of the awarded cases was Superbet’s activation in the Série B of the Brazilian Championship, where the company served as the official sponsor with naming rights. Beyond its nationwide presence in stadiums across all participating states, the brand transformed the competition's coverage by investing in local creators, bringing authentic and regionally tailored content to fans.
The initiative included special actions such as the “Super Banco”, which allowed selected supporters to watch matches from inside the pitch—creating an even more immersive experience.
“Andreoli Modo On”: high-impact original content
Another recognized project was the podcast “Andreoli Modo On”, hosted by journalist and comedian Felipe Andreoli. The show welcomed several guests throughout the season, featuring light, engaging conversations filled with curious stories and behind-the-scenes moments. The program reinforces Superbet’s commitment to producing high-quality original content.
Rota 32: the Club World Cup beyond the pitch
The third awarded case was Rota 32, Superbet’s original audiovisual series. Hosted by journalist Carol Barcellos, the series followed the FIFA Club World Cup in the United States from a unique angle: the perspective of the fans.
Across six exclusive episodes, the show explored how supporters from around the world experienced the tournament and how historic American cities welcomed this mix of cultures, passion, and World Cup-like atmosphere.
A year of innovative achievements
With three projects of strong national resonance, Superbet strengthened its position in 2025 as one of Brazil’s most creative and influential brands in sports and digital entertainment. The recognition at the Kwai Brazil Awards underscores the company’s commitment to innovation, diverse storytelling, and experiences that bring fans, sports, and content even closer together.
Source: GMB
