As part of its first initiatives following the signing of the contract, BETesporte has also launched a new long-term betting market, allowing fans to wager on who will be crowned the X1 Brazil champion at the end of the season.
“For BETesporte, associating our brand with a fast-rising phenomenon reinforces the company’s commitment to driving new sports formats and contributing to the sustainable growth of X1 Brazil. This partnership expands our strategy for strengthening our presence in Brazilian sports, bringing the brand closer to an engaged audience that is increasingly interested in alternative formats. In addition, it’s an agreement that opens the door to new actions, activations, and projects throughout the season,” says Vinicius Nogueira, CEO of BETesporte.
“We’ve had a very close relationship with X1 Brazil since the start of the competition in the country. We have always supported it, both directly and indirectly. In the past, we had the opportunity to work with major athletes in the format, such as Daniel Coringa and Paçoca, who today are benchmarks and sources of inspiration for fans. Therefore, it is very gratifying to formalize this new commitment as the main sponsor, contributing to the strengthening of the competition,” he adds.
As part of the agreement, the online betting and gaming company will have its brand displayed across various event properties, from courtside signage to social media content.
“It is with great satisfaction that we announce the arrival of BETesporte as our new main sponsor. It is a company that understands the strength of X1 Brazil, recognizes the growth of our project, and reinforces our commitment to athletes, fans, and partners,” says Hugo Loureiro, president of X1 Brazil.
“BETesporte is a brand with which our audience strongly identifies, and together we will broaden our visibility, raise the level of competition, and deliver increasingly impactful experiences to fans. I thank them for the trust and for the opportunity to build something even bigger side by side,” adds the executive.
X1 Brazil has established itself as an audience phenomenon by introducing a dynamic, competitive model that has become extremely popular among athletes and fans. In this format, two players face off in intense matches with a strong component of individual skill, ensuring high visibility and strong digital engagement.
BETesporte will also promote activations that bring fans even closer to the organization, including ticket giveaways, exclusive merchandise, and interactive activities on event days.
Source: GMB
