The decision reinforces Cactus’s commitment to strengthening its corporate governance, accelerating the evolution of its portfolio of technological solutions, and consolidating its position as a national reference in B2B solutions for the sports betting and online gaming sector.
With more than 25 years of experience in leadership roles across the automotive, financial, energy, and technology sectors, Gustavo brings a strong background in financial management, business development, strategic planning, and organizational transformation.
His career includes positions at companies such as Nexia, Arthur Andersen, Deloitte, and Stellantis (Fiat Chrysler), as well as work as a financial advisor and, more recently, as CFO of SUGOI Construtora, where he led financial planning projects, fundraising, and investor relations.
Since joining Cactus four months ago, the executive has played a central role in the company’s financial reorganization, structuring processes, implementing governance measures, and directly contributing to the foundations that support the company’s current accelerated pace of expansion.
With his promotion to Chief Business Officer (CBO), Cactus strengthens its growth strategy in Brazil and internationally, prioritizing innovation, operational solidity, and stronger relationships with clients, partners, and providers.
“Gustavo’s appointment as CBO marks an important step in Cactus’s strategic evolution. His extensive experience, business vision, and proven leadership capabilities will be essential for consolidating our presence in Brazil and advancing our international projects,” says Robson Luiz, the company’s Chief Staff Officer.
“It is a great honor to take on the role of Cactus’s Business Director at such an important moment for the company. Cactus has a highly qualified team, demanding clients, and a differentiated technological portfolio. I am committed to strengthening our presence in the market, expanding our commercial relationships, and supporting our clients with excellence,” celebrates Gustavo Coelho.
Cactus Gaming
Cactus Gaming is a Brazilian technology company specializing in the development of innovative solutions for the sports betting and online gaming market, offering a complete ecosystem of services for operators seeking high-performance, high-conversion technological solutions.
Awarded Best Platform of the Year for three consecutive years—winning “Best White Label” at the SiGMA Awards 2024 and “Best Platform” at the BiS Awards 2024 and 2025—the company offers a complete and intuitive platform for iGaming operators, including sportsbook, casino, integrations with providers, a full back office, and 24/7 support.
With a presence at major global industry events such as ICE, SiGMA Americas, SBC Summit, SiGMA Europe, and iGB, among others, and in the midst of international expansion, Cactus Gaming continues to strengthen its leadership, consolidating itself as a reference in the global iGaming market.
Source: GMB
