According to Daniel Luz, CEO of Beanalytic, three key shifts explain this new phase: “We’re seeing a significant increase in session recurrence and engagement, with smaller and more segmented bets. This shows that Brazilian bettors are more active but also more conscious — they want to feel the excitement of the game in real time without losing financial control.”
The tripod of the market’s new cycle
Data analyzed by Beanalytic indicates that the user lifecycle has matured: the audience remains active on platforms for longer, exploring different verticals (such as casino, sports, fantasy, and eSports). The presence of major brands in the country has boosted retention rates after the first deposit by 6% and reduced the average time between registration and first bet by 11%, a sign of increased trust and familiarity with the product.
Regulation and exposure in traditional media have also played a relevant role in this process. “Regulation serves as an initial signal of legitimacy, but it’s the user experience — fluidity, stability, and support — that sustains long-term trust,” Luz explains.
One of the most significant findings is the role of betting as an extension of the sports experience, rather than a substitute. During live matches, the number of bets increases sharply, but the average ticket remains stable. This shows that users want to take part in the game, not just profit from it.
“Betting today is a second or third screen: people follow the match, comment on social media, and bet at the same time. It’s an ongoing engagement and entertainment experience,” Luz says.
Outside major events, browsing time remains high, driven by statistics, simulations, and performance content — reinforcing the idea of constant entertainment and engagement.
“Analytical models allow us to detect subtle changes in user behavior — such as longer session time or shifts in depositing and withdrawal patterns — and act preventively,” Luz states.
These insights help platforms adjust limits, offer alerts, and reinforce Responsible Gaming practices, increasing loyalty and reducing churn caused by frustration.
According to the executive, “the ethical use of data isn’t just a regulatory requirement — it’s a competitive advantage. It creates safety, strengthens user loyalty, and supports the sector’s growth.”
Inspired by markets such as the United Kingdom and the United States, Brazil is beginning to adopt practices that integrate transaction, behavioral, and compliance data. “Mature markets show that the strategic use of data is the balance point between innovation and regulation. Transparency and automation don’t restrain growth — they enable it,” Luz adds.
Beanalytic
Beanalytic is a consultancy specializing in Business Intelligence, Data Engineering, and Artificial Intelligence solutions, focused on transforming data into competitive advantage for companies across multiple industries.
Operating nationwide with offices in São Paulo, Natal, and Fortaleza, the company develops customized projects in Data Warehousing, Web Analytics, Machine Learning, and Business Intelligence, driving operational efficiency and supporting data-driven decision-making.
Beanalytic maintains a 96% success rate in its projects — surpassing the global market average — and has already delivered hundreds of integrated data solutions, impacting businesses in healthcare, retail, energy, logistics, finance, construction, and other sectors.
Source: GMB
