Under the terms of the deal, Entain’s UK retail arm will have exclusive bookmaker rights to Big Bass Bonanza, Big Bass Splash, Big Bass Hold & Spinner, and additional titles from the iconic Big Bass series to over 2,700 Ladbrokes and Coral shops nationwide.
The Big Bass series, renowned for its vibrant visuals, dynamic gameplay, and loyal following, is already a huge hit online for Entain, with all titles consistently ranking in the top 20 games for Ladbrokes and Coral. Among them, Big Bass Splash has shown exceptional staying power since its launch in 2022 as Entain’s top-performing online slot this year in the UK.
This is the first time the series will be available to a major betting and gaming operator for its retail network. The move reflects Entain’s ongoing commitment to omnichannel innovation and delivering best-in-class content across its retail and digital estate.
“We’re proud to bring the iconic Big Bass series from Pragmatic Play to our high street customers,” said Adam Goodall, Head of UK Slots and Table Games at Entain. “These games have earned a long-standing and loyal following online, and now, we're pleased to offer these great games in person on our cutting-edge in-shop gaming machines.”
The launch follows a growing demand for omnichannel content experiences among UK players, as well as Entain’s strategy of deepening partnerships with tier-one suppliers to deliver innovative, localised entertainment.
"We’re delighted to further strengthen our relationship with Entain and bring our Big Bass titles to Ladbrokes and Coral shops throughout the UK," said Irina Cornides, Chief Operating Officer at Pragmatic Play. "This retail rollout demonstrates the enduring appeal of the Big Bass brand and our ability to deliver engaging experiences across channels."
The Big Bass series, which debuted in 2020, has become one of the most recognisable brands in the slots market, with millions of players worldwide. Its retail debut will be supported by in-shop promotions and dedicated marketing campaigns across both Ladbrokes and Coral.
Entain
Entain is a FTSE100 company and is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. It owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction, STS and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino.
The Group operates the TAB NZ brand as part of a long-term strategic partnership with TAB New Zealand. The company owns proprietary technology across all its core product verticals and in addition to its B2C operations, provides services to a number of third-party customers on a B2B basis.?
The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 30 territories.?
Pragmatic Play
Pragmatic Play is a leading multi-product software provider to the iGaming industry and is licensed and regulated by industry governing bodies such as the Gambling Commission of Great Britain (GCGB), the Gibraltar Gambling Commissioner (GGC), and the Malta Gaming Authority (MGA). Its award-winning portfolio of slots, live casino, bingo, virtual sports, sportsbook, and more is available through a single API integration in all major regulated markets, languages, and currencies.
Headquartered in Gibraltar, Pragmatic Play is owned by a private group of investors led by Veridian (Gibraltar) Limited.
Source: GMB
