As Marketing Director at Zamp, he led media, martech, CRM, CMI, and loyalty for brands such as Burger King, Starbucks, Subway, and Popeyes.
At Santander, he headed the media, analytics, martech, and digital acquisition structure, being responsible for the digital transformation of the department and for creating a measurement model that became globally recognized within the group. Now, he brings this experience to Flutter Brazil.
“The betting sector operates in a highly regulated and sensitive environment, which requires technical precision and responsibility in every decision. My commitment is to advance the integration of media, data, and technology, enhancing our measurement models and ensuring that all initiatives are guided by efficiency, transparency, and best practices for the market,” says Leonardo Martins.
With a strong track record of consistent results, Leonardo has led projects that increased ROI, boosted brand power, and integrated technology and performance within complex operations.
His work has been recognized at awards such as Cannes Lions, Effie Awards, and MMA Smarties, highlighting his contributions to projects that connect creativity, data, and real business impact.
Flutter Brazil
Flutter Brazil is one of the largest sports betting ecosystems in the country, formed from the merger between NSX Brasil, the Brazilian company that owns Betnacional, and Flutter Entertainment, the global leader in the sector and owner of Betfair.
With an operation led by Brazilians—ensuring a national identity for its brands and close alignment with the market, a key factor for public and regulatory communication—the company combines cutting-edge technology with deep audience knowledge, delivering a safe, transparent, and responsible entertainment experience.
Flutter Brazil reinforces its commitment to the healthy development of the sector through a solid partnership with the Brazilian Institute for Responsible Gaming (IBJR).
Source: GMB
