The event took place from 4 p.m. to 8 p.m. and offered a variety of attractions for the audience, combining gastronomic experiences, entertainment, and a theme fully centered around the match.
The bar featured special decorations inspired by the ‘Rossoneri’ team. The event included a DJ and an atmosphere prepared to welcome the 'Derby della Madonnina.'
Among the main attractions were an open bar, open food, a raffle for a Milan jersey autographed by the entire squad and already framed, as well as exclusive gifts such as a customized power bank for guests.
The activation also provided themed T-shirts and bucket hats for fans, along with a photo booth for capturing the moment. With Milan’s victory, the team surpassed Inter in the league standings and now sits in second place in Serie A, with 25 points in 12 matches.
“Our sponsorship with Milan is strategic. Besides placing us alongside one of the biggest clubs in the world, it gives us the opportunity to create exclusive experiences for the fans,” said Diego Buriti, Marketing Director at Reals.
“This is the first major activation we’ve carried out around the partnership, and our goal is to further strengthen the bond between the team and Brazilian supporters by delivering a complete entertainment experience,” added the executive.
Source: GMB
