SÁB 13 DE DICIEMBRE DE 2025 - 11:21hs.
Aiming for operational security

Ana Gaming and Serasa Experian advance partnership to strengthen identity authentication

Last week, Ana Gaming welcomed the customer success, support, and product teams from Serasa Experian to its headquarters for another round of strategic alignment. The meeting is part of the ongoing collaboration cycle between the companies, which now marks six months dedicated to strengthening the identity authentication ecosystem used across their operations.

Serasa Experian’s presence reinforces a central point for Ana Gaming: sustainable progress happens when cutting-edge technology, shared intelligence, and strategic partners move in the same direction. The integration between teams demonstrates a mutual commitment to developing solid, scalable solutions capable of significantly raising security standards at every stage of internal processes.

“The partnership with Serasa Experian has been essential in elevating our security and risk-mitigation standards. With each new step in this joint effort, we strengthen our fraud-prevention mechanisms and increase our ability to protect our users in an increasingly challenging environment,” says Roberto Giuliani, Director of Fraud Prevention and Operational Risk at Ana Gaming, the holding company behind the brands 7K, Cassino, and Vera.

The collaborative work between the teams has accelerated development cycles and enabled more meaningful enhancements to the solution. By combining complementary expertise, Ana Gaming and Serasa Experian are able to anticipate needs, react more quickly to market challenges, and implement improvements that boost efficiency, security, and responsiveness across the entire ecosystem.

The goal is to expand system performance, reinforce fraud-protection mechanisms, and ensure regulatory compliance in an environment where reliability, speed, and precision are essential. Each meeting between the teams acts as a catalyst for the platform’s continuous evolution, enabling millions of users to benefit from safer and more transparent experiences.

More than just a technological partnership, Ana Gaming and Serasa Experian are building a joint journey that is redefining trust standards and driving the transformation of the authentication ecosystem in the Brazilian market.

“The integrated work between our teams reflects a strategic alignment that goes beyond technology. It represents a true commitment to creating robust, sustainable solutions aligned with regulatory requirements. We continue evolving side by side to deliver greater reliability, performance, and transparency to our ecosystem,” Giuliani adds.

Ana Gaming expresses its gratitude to Serasa Experian for the strategic partnership and the joint trajectory both companies continue to build together.

Source: GMB