The deal marks another step in Fluxo’s consolidation alongside major brands in the entertainment and technology sectors, driving strategic initiatives across multiple fronts—from professional teams to community experiences and activations.
With Lottu’s arrival, Fluxo also reinforces its connection with influential figures in the scene, including Cerol, one of Brazil’s biggest gaming content creators and an ambassador for the brand.
By adding Lottu to its sponsor portfolio, Fluxo gains even more momentum for its 2025/2026 projects, reaffirming its commitment to elevating the esports ecosystem in Brazil and across the region.
For Alex Watanabe, COO of Fluxo, the new sponsorship represents a strategic milestone for the organization:
“We are very happy to welcome Lottu as our new partner. It’s a brand that believes in our project and in the growth potential of the competitive ecosystem. Making this debut on such an important stage as the CS2 Major shows the strength of this partnership and everything we can still build together.”
The announcement highlights Fluxo’s current expansion phase and reinforces the consolidation of a competitive ecosystem connected to major companies in the market, expanding the organization’s visibility and creating new opportunities for its community.
Source: GMB
