Both executives will also contribute directly to the official conference agenda. Felipe and Rafael will join the roundtable “As the 2026 World Cup Approaches: A Deep Dive into Personalization and Content Optimization,” which will gather experts to analyze how CRM technologies and personalized strategies can maximize engagement ahead of the world’s biggest sporting event.
In addition, Felipe Nadalini will speak on the panel “Entertaining Players: Trends in Player Experience Technology in Latin America,” bringing Optimove’s perspective on personalization, real-time data, and the evolution of the player journey.
The EGR Latam Summit brings together executives from operators, affiliates, and suppliers across the iGaming and betting ecosystem in the region. The event returns to Brazil on November 27–28, in Rio de Janeiro, serving as a platform for strategic discussions about the future of the sector.
Optimove’s participation underscores its commitment to supporting Latin American operators with a unified Marketing CRM platform that integrates real-time data, continuous personalization, and intelligent automation—empowering marketing teams with complete autonomy.
At the core of this model is Positionless Marketing, a concept created by Optimove that enables professionals to perform multiple marketing specialties with agility and precision.
“We are living through a decisive moment for iGaming in Latin America. Companies are rapidly advancing in data maturity, personalization, and automation, while navigating regulatory and operational challenges," says Nadalini.
"This makes it even more crucial to strengthen relationships with players by offering consistent and relevant experiences across every interaction. The EGR Latam Summit is the ideal environment for exchanging knowledge, strengthening partnerships, and supporting operators who are already building the next phase of the market.”
For more information, visit: https://www.egrlatamsummit.com/pt
Optimove
Optimove is the creator of the Positionless Marketing concept and the #1 customer engagement solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from fixed-role limitations, giving every marketer the ability to execute any marketing task instantly and independently. This approach has been proven to increase campaign efficiency by 88%, enabling teams to deliver more personalized and relevant experiences to their customers.
For the second consecutive year, Optimove was recognized as a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs, thanks to its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of real-time personalized campaigns across multiple channels. AI-powered marketing is a hallmark of the company’s visionary leadership.
By incorporating artificial intelligence into its platform as early as 2012, Optimove paved the way for today’s standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate for decisioning and multichannel orchestration; Optimove Personalize, its digital personalization engine; and Optimove Gamify, its loyalty and gamification solution.
Today, its full suite of AI-powered tools is at the forefront of marketing transformation, enabling professionals to optimize their workflows from insight to creation and optimization. Optimove provides sector-specific and use-case-specific solutions for major global consumer brands.
Source: GMB
