To introduce André Balada in a lighthearted manner, Betnacional released a humorous video where he greets journalist Igor Rodrigues — also a Betnacional influencer — before the two exchange playful jabs referencing their rivalry on YouTube, as Rodrigues is part of CazéTV, a direct competitor of GETV.
With strong social media recognition, André Balada will help amplify the brand’s reach and diversify its communication strategy across major platforms. He has become an influential voice in Brazilian football content, and on the “Bet dos Brasileiros” he will play a key role in producing exclusive content for Betnacional’s digital channels.
His arrival strengthens Betnacional’s roster of ambassadors and creators, which already includes major names in sports and entertainment. The partnership will offer users new experiences, livestreams and engaging interactions.
“André needs no introduction. He has a genuine bond with the public and now joins us to elevate the level of our communication efforts. His football background, natural charisma and irreverent style are valuable assets for Betnacional, which aims to connect more authentically with the true Brazilian fan,” said Henrique Mendonça, Head of Social Media, Influencer & PR Strategy at Flutter Brazil.
Betnacional
Betnacional, the sports betting platform that is part of Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under ordinance SPA/MF No. 2.092/24. Reinforcing its positioning as “a bet dos brasileiros,” the brand has been heavily investing in Brazilian culture. It sponsors some of the country's biggest events and shows, including Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and the iconic Salvador Carnival.
Betnacional also features top-tier ambassadors such as star player Vini Jr., singer Nathanzinho and legendary sports commentator Galvão Bueno.
The presence of 'the 'Bet dos Brasileiros' in sports is extensive, with high visibility in stadiums and advertising placements across multiple championships via BRAX.
Additionally, it is the official sponsor of Futebol 2025 on Rede Globo, master sponsor of Sport Club do Recife, Rio Marathon 2025, and will join CazéTV in broadcasting the FIFA World Cup 2026.
Betnacional promotes the sustainable growth of Brazil’s betting sector and reinforces its commitment to Responsible Gaming through its partnership with the Brazilian Institute for Responsible Gaming (IBJR).
Source: GMB
