Hosted by Lukas Marques and Daniel Molo, both featured on Forbes Under 30, 'Você Sabia?' has been making history on the Brazilian internet since 2013, transforming curiosity into knowledge through a fun, engaging, and accessible approach. The channel is a pioneer in blending entertainment, culture, and information, and is currently ranked among the Top 5 channels in Brazil by number of subscribers, surpassing 8 billion total views.
The collaboration between Ana Gaming and 'Você Sabia?' represents a strategic milestone for 7K, as the brand seeks to expand its presence in digital entertainment and connect with an increasingly broad and diverse audience. The partnership reinforces 7K’s positioning as a brand that values innovation, responsibility, and genuine entertainment experiences.
“The arrival of ‘Você Sabia?’ reinforces our commitment to transforming the iGaming sector into a space of trust, transparency, and fun. Lukas and Daniel inspire millions with content that both educates and entertains,” said Nickolas Tadeu Ribeiro de Campos, founder and Chairman of Ana Gaming, the holding company behind the brands 7K, Cassino, and Vera.
“This synergy perfectly reflects what 7K stands for—combining technology and purpose to bring knowledge and excitement to all audiences,” added the executive.
Known for partnerships with major figures in sports and culture — including ambassadors Hulk, Xand Avião, Craque Neto, and André Henning — the group now expands its reach to the digital content universe, strengthening its connection with younger generations and consolidating its image as a brand synonymous with credibility and innovation.
Over its 12-year trajectory, 'Você Sabia?' has become a global reference in educational and curiosity-driven content, being officially recognized by YouTube as the world’s largest Education channel. The project began in 2013, when Lukas and Daniel decided to create a channel capable of discussing any topic — from science and pop culture to history and technology — in a language accessible to all ages.
Since then, the channel has earned numerous awards and distinctions, including 'iBest, Prêmio Influenciadores Digitais', and 'Meus Prêmios Nick', and is listed among YouTube Brasil’s Top Creators.
Beyond its content relevance, 'Você Sabia?' also stands out for its track record of partnerships with major global brands such as Amazon, Adidas, Pfizer, Itaú, Government of Dubai, Ambev, Binance, Paramount, Warner, Disney, Gillette, Google, Nissan, and Colgate. These collaborations highlight the trust the market places in the duo’s credibility and audience engagement, built over years of consistent storytelling and authenticity.
“In creation or in gaming, those who don’t take risks can’t win — and 7K understands that as well as we do. You can bet on it: great things are coming!” say Lukas Marques and Daniel Molo, creators of 'Você Sabia?'
'Você Sabia?'
Você Sabia? is the largest Education channel in the world, according to YouTube, and one of the Top 5 in Brazil by subscriber count. Created in 2013, it has over 8 billion views and 76 million followers across all platforms.
The channel is known for combining entertainment and knowledge, and has received major awards such as iBest (YouTuber of the Year; Culture, Science & Curiosities) and Prêmio Influenciadores Digitais.
Ana Gaming
Ana Gaming is a comprehensive ecosystem and market leader in online gaming and sports betting, recognized for its innovation and user-focused experience. Founded in 2024, the group continues to grow and gain exposure in an increasingly competitive landscape.
The group includes leading platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br), and Vera (vera.bet.br). With strategic partnerships across the sports and entertainment industries, Ana Gaming is committed to revolutionizing the iGaming sector.
For more information about Ana Gaming, visit: https://anagaming.com.br
Source: GMB
