Alongside OnaBet, Lottu presented a fully customized space that reflected the group’s DNA of innovation — featuring activations, a podcast room, and a gaming area with poker tables. The environment was designed to bring brands, content creators, and gaming fans closer together in a light and immersive way.
The experience was made even more complete with the presence of our gamer squad, including Gordão da XJ, Luqueta, Buxexa, Felipe Kersh, Zezi, Cerol, Racha, Sequela, Dona, Astrox, Shark, and Gabzuski, who engaged with the audience and created unforgettable moments during the event.
BGS is a vibrant ecosystem where technology, creativity, and community meet. Being there with our brands reaffirms our commitment to genuinely connect with the public and to continue building innovative experiences.
Lottu and OnaBet strengthen the group’s positioning as one of the leading players in Brazil’s digital entertainment industry — operating in a space that goes beyond sports betting, connecting with gaming culture, technology, and the community driving the new era of interactive entertainment.
More than just showcasing brands, our presence at BGS proves that the future of gaming is about experience.
Brasil Game Show
The largest gaming expo in Latin America took place from October 9 to 12 at Distrito Anhembi, São Paulo.
The Brasil Game Show (BGS) is the biggest gaming event in Latin America and one of the largest in the world in terms of audience and exhibition space. First held in 2009, it has welcomed more than 2 million visitors across all editions and currently occupies the pavilions of Expo Center Norte, in São Paulo.
It brings together the industry’s leading companies, serves as the stage for major launches, attracts global gaming personalities, and opens space for independent studios.
BGS is also a major business hub that attracts investors, entrepreneurs, and professionals from the gaming market — with a strong social focus, having collected and donated over 450 tons of food across its 12 editions.
Source: GMB
